Associate Product Marketer

Company Culture and Values

At Capital Group, associates are encouraged to bring their authentic selves to work in a supportive environment that respects diversity and inclusion. The company values integrity, client focus, long-term thinking, community, and a variety of perspectives and backgrounds, fostering a culture where everyone belongs and thrives.

Compensation and Benefits

Employees receive competitive remuneration, with annual performance reviews that influence bonuses and benefits. Capital Group offers a retirement plan with employer contributions equal to 15% of eligible earnings. Additional perks include generous paid time off, health benefits from the start, flexible work arrangements, charitable matching gifts, annual grant opportunities, and access to professional development resources.

Role Overview

The Associate Product Marketer will assist in crafting and executing product marketing strategies focused on Capital Group's investment solutions and strategic growth areas. This position acts as a bridge between product teams, sales, and marketing, shaping product messaging, launches, campaigns, and client outreach initiatives. It is ideal for individuals early in their marketing careers interested in investment products, strategic storytelling, and gaining experience with regional marketing across Asia.

Key Responsibilities

• Assist in creating product positioning, value propositions, and messaging frameworks that highlight benefits, differentiation, and client relevance across segments.
• Collaborate with investment specialists to transform complex financial concepts into clear, compelling marketing communications.
• Ensure consistent messaging across all marketing materials and campaigns.
• Support product launches, strategic campaigns, and go-to-market activities in Asia, coordinating with sales and client marketing teams.
• Help manage project priorities, deadlines, and deliverables across multiple initiatives.
• Gain insights into client audiences, identify relevant product stories, and build narratives connecting product features to investor needs and behaviors.
• Develop and adapt content across various formats including presentations, emails, web content, articles, videos, and social media posts, ensuring alignment with approved messaging.
• Support sales enablement and client education resource creation.
• Monitor marketing engagement metrics and gather stakeholder feedback to evaluate effectiveness and identify opportunities for improvements.
• Conduct competitor and market analysis to inform strategy enhancements.

Experience and Skills Required

• Between 1 to 3 years of experience in product marketing, communications, consulting, research, or related fields.
• Ability to manage projects involving diverse stakeholders effectively.
• Familiarity with financial services or investment sectors is an asset.
• Strong interest and aptitude in strategic and product marketing.
• Excellent written communication and storytelling capabilities.
• Skilled at simplifying complex ideas for various audiences.
• Strong organizational skills with effective project management and prioritization.
• Analytical thinking and close attention to detail.
• Proven ability to collaborate well with cross-functional teams.

Personal Traits

• Curious and eager to learn continuously.
• Empathetic with an audience-centered mindset.
• Active listener who values understanding before action.
• Collaborative and comfortable working across departments.
• Proactive, resourceful, and takes ownership of tasks.

Success Indicators Within the First Year

• Establishing a solid understanding of target client segments and their investment needs.
• Developing independent, audience-driven messaging and content plans.
• Successfully managing smaller-scale marketing narratives and projects from concept to completion.
• Becoming a trusted collaborator for translating investment expertise into client-relevant communications.
• Contributing effectively to strategic growth and investor education initiatives.

Diversity and Equal Employment Opportunity

Capital Group is an equal opportunity employer adhering to all relevant laws prohibiting discrimination in employment on grounds such as race, religion, color, national origin, ancestry, sex, pregnancy, age, disability, medical condition, genetic information, marital status, sexual orientation, citizenship, veteran status, or any other legally protected characteristic.