Assistant Manager/Manager - Qualitative Research

About CoinDCX

CoinDCX is dedicated to making cryptocurrency and blockchain accessible to every Indian by developing secure, intuitive, and trustworthy products. As crypto moves from a niche to a mainstream financial tool, understanding customer behavior beyond just data has become essential. The Consumer Insights team collaborates across Product, Design, Marketing, Strategy, Analytics, and the Founder's Office to embed the customer's perspective into key business decisions.

Role Overview

The role of Assistant Manager/Manager - Qualitative Research involves spearheading qualitative research projects that reveal deep human insights to inform product innovation, customer growth, and brand strategy. This position is critical for fostering customer empathy throughout product discovery, user experience enhancement, brand positioning, and customer acquisition and retention initiatives.

Key Responsibilities

• Lead comprehensive qualitative research efforts from defining the business challenge to delivering strategic insights.
• Design and implement research spanning customer, product, and brand insights using methodologies including in-depth interviews, focus group discussions, ethnographic research, diary studies, contextual inquiries, exploratory research, usability studies, and UX research.
• Identify key customer motivations, barriers, aspirations, unmet needs, and behavioral patterns that impact business decisions.
• Collaborate with Product and Design teams to discover new product opportunities and enhance customer experiences by conducting early discovery, concept testing, and proposition evaluation research.
• Analyze qualitative data to uncover meaningful trends and translate them into compelling narratives and actionable business recommendations.
• Create research deliverables such as reports, personas, customer journeys, and opportunity maps, presenting findings clearly to senior leadership.
• Partner closely with cross-functional teams including Product, Design, Marketing, Strategy, Analytics, and Business units to frame research questions and select appropriate methodologies.
• Work alongside Quantitative Research and Analytics teams on mixed-method studies when necessary.
• Promote customer empathy across the organization by integrating authentic customer voices in business discussions.
• Establish scalable qualitative research practices and knowledge bases, leveraging AI tools to enhance efficiency in interview synthesis, thematic analysis, and insight generation.
• Support the development of repeatable research frameworks and best practices.

Ideal Candidate Profile

• Possess 3 to 5 years of qualitative research experience, preferably with background in notable research agencies like Kantar, Ipsos, NielsenIQ, Human8, Quantum, FSG, or similar.
• Proven track record independently leading qualitative studies with strong moderation skills across various research formats.
• Demonstrate excellent qualitative data analysis, synthesis, storytelling, and presentation skills.
• Ability to identify patterns in customer stories and convert them into clear strategic recommendations.
• Experience managing multiple projects and stakeholder expectations in ambiguous environments.
• Familiarity with fintech, investing, trading, crypto, or related consumer tech domains is advantageous.
• Knowledge of UX research, product discovery, quantitative research basics, and mixed-method approaches.
• Experience utilizing AI tools to improve research workflow and output quality.

Competencies and Mindset

• Strong customer empathy and behavioral analysis capabilities.
• Exceptional interviewing and moderation expertise.
• Strategic insight synthesis and storytelling skills.
• Collaborative approach working across functional teams.
• Curiosity towards business challenges and ownership of research outcomes.

Success Indicators

• Research proactive involvement by Product, Design, and Marketing teams in pivotal decisions.
• Customer interviews regularly reveal actionable insights for product and business growth.
• Research influences product roadmaps and enhances customer experience and growth strategies.
• Effective use of AI accelerates and enriches research processes and deliverables.
• Customer empathy becomes an embedded organizational value beyond the research function.

Hiring Process

The selection involves application review, recruiter interaction, portfolio evaluation, research case study and discussion, hiring manager interview, and cultural values discussion.