Assistant Boutique Manager

About A. Lange & Söhne

Since its revival in 1994, A. Lange & Söhne has been recognized as a prestigious and successful brand in the luxury watch sector, committed to blending tradition with innovation without stagnation.

Role Purpose

The Assistant Boutique Manager will oversee daily boutique operations, translate corporate goals into boutique-specific targets, serve as a brand ambassador, and support the Boutique Manager while ensuring the boutique meets sales and service objectives.

Key Responsibilities

• Support the Boutique Manager in managing day-to-day activities and ensuring the boutique maintains top-tier luxury presentation and operational standards.
• Ensure full compliance with security protocols and brand guidelines, supervise opening and closing procedures, and oversee inventory accuracy and stock management.
• Handle the entire client appointment lifecycle, customizing each experience to client preferences, managing product selection in advance, and providing outstanding hospitality from appointment setup to post-visit follow-up, recording all interactions in the CRM system.
• Develop and nurture long-term relationships with collectors and VIP clients, proactively engaging the client base, identifying repeat business potential, facilitating referrals, and collaborating with Marketing and CRM for client activation initiatives.
• Assist in achieving sales goals through appointment conversion, increasing average transaction values, cross-selling, client retention, and encouraging repeat purchases.
• Lead boutique operations during the Boutique Manager's absence, coach boutique advisors on luxury sales techniques, support recruitment and onboarding, deliver performance feedback, and foster a culture of collaboration and high performance.
• Maintain exceptional CRM data quality, track client preferences, record purchase history, manage follow-ups, and monitor key client milestones.
• Support the execution of private appointments, product launches, collector events, boutique activations, and VIP collaborations.
• Ensure compliance with brand standards, audit requirements, security, cash handling, inventory control, and health and safety regulations.

Performance Metrics

• Sales achievement percentages for boutique and team members.
• Appointment conversion rates and average transaction values.
• Client satisfaction, retention, repeat purchase rates, CRM completion rates, and Net Promoter Score (NPS).
• Operational metrics such as inventory accuracy, audit compliance, mystery shopping results, and presentation standards.

Qualifications

• Bachelor's degree preferred.
• A minimum of 5 to 8 years of experience in luxury retail.
• At least 2 to 3 years in supervisory roles or as an Assistant Boutique Manager.
• Prior experience in luxury watches, jewelry, or related luxury retail sectors highly desirable.

Skills & Competencies

• Strong client relationship building and luxury hospitality mindset.
• High emotional intelligence, professional demeanor, and active listening skills.
• Solid commercial awareness, sales acumen, negotiation skills, and analytical thinking.
• Leadership abilities including coaching, team motivation, performance management, decision making, and accountability.
• Personal traits such as impeccable presentation, excellent organization, attention to detail, proactivity, discretion, trustworthiness, ability to remain calm under pressure, and passion for luxury watchmaking.

Additional Information

This role is distinct from typical retail positions as it focuses on exclusive, appointment-based clienteling with high-net-worth clients rather than walk-in sales. Success depends on personalized client engagement, effective CRM use to sustain client pipelines, and elevating the client experience to position the boutique as a premier destination for luxury watch enthusiasts.