ASO Specialist

Company Overview

Air Apps is a dynamic, family-founded organization dedicated to revolutionizing planning through AI. Originating in Lisbon in 2017, with offices now in Lisbon and San Francisco, the company has self-funded its growth and achieved over 100 million downloads globally. Their goal is to innovate resource management using cutting-edge AI-powered solutions.

Job Summary

We seek an ASO Specialist to join our San Francisco team, responsible for leading initiatives to enhance app visibility, user discovery, and conversion rates within the Apple App Store. The role involves applying keyword analysis, creative experimentation, and performance data to foster user acquisition and engagement organically across multiple widely-used mobile applications.

Key Responsibilities

• Perform strategic keyword research and optimize app metadata such as titles, descriptions, and tags to boost app discoverability.
• Design and evaluate creative elements including app icons, screenshots, previews, and custom product pages to increase conversion effectiveness.
• Track and interpret app store performance metrics, providing actionable recommendations.
• Observe competitor activity and shifting market trends to uncover growth opportunities.
• Work collaboratively with user acquisition, product, and creative teams to ensure ASO strategies align with comprehensive marketing efforts.
• Keep informed of app store platform developments, adopt emerging ASO tools, and implement industry best practices.

Candidate Requirements

• Approximately three or more years' experience in App Store Optimization or mobile growth marketing.
• In-depth knowledge of app store environments, including Apple App Store and Google Play.
• Familiarity with ASO analytics platforms such as App Annie, Sensor Tower, and Data.ai.
• Strong analytical mindset capable of converting data insights into concrete actions.
• Excellent communication and teamwork skills.
• Genuine interest in artificial intelligence, productivity tools, and digital innovation.
• Residency in San Francisco is mandatory as this is an onsite position.

Compensation and Benefits

• Salary range: $60,000 to $100,000 annually.
• Provision of Apple hardware to support work activities.
• Annual performance bonus.
• Comprehensive medical insurance including vision and dental coverage.
• Short and long-term disability insurance benefits.
• 401(k) retirement plan with up to 4% company contribution.
• Opportunity to participate in the annual Air Conference for team collaboration and professional growth.
• Transportation allowance.
• Complimentary meals available at the company hub.
• Gym membership included.

Diversity & Inclusion

Air Apps is dedicated to creating an inclusive, equitable, and diverse workplace and encourages candidates from all backgrounds and perspectives to apply.

Application Policy

Applicants must submit original work devoid of AI-generated content throughout the application process. Use of AI in applications or interviews will lead to disqualification.