APEX Programmatic Manager – Trading & Activation

About Publicis Groupe

Publicis Groupe is a global leader in marketing, communication, and digital business transformation, founded in Paris in 1926 and operating in over 100 countries. With over 80,000 experts in data, technology, and creativity, the group offers a vast network of resources and tools to empower your professional growth. Singapore hosts two major Publicis hubs: Publicis Communications and Publicis Media & Digital, supported by other hubs such as Publicis Sapient and Publicis Commerce focused on digital transformation and commerce solutions.

Overview of APEX Exchange

APEX Exchange is a groundbreaking investment platform delivering distinctive opportunities to meet strategic challenges faced by Publicis Media's clients. It involves close collaboration with media partners and assumes principal investment roles to bring tailored solutions to life. APEX is rapidly growing globally with hubs across Americas, Europe, and Asia Pacific, including Singapore.

Key Responsibilities

• Manage end-to-end programmatic campaigns from planning, trafficking, and launch to pacing, optimization, reporting, and reconciliation.
• Use key platforms such as DV360, The Trade Desk, and Google Ads, with possible exposure to other DSPs and paid social channels.
• Develop bidding, audience targeting, inventory selection, and optimization strategies aligned with campaign goals and guaranteed KPIs.
• Continuously track performance to identify issues and areas for improvement in CPM, CPV/VTR, CPC/CTR, viewability, and reach.
• Maintain campaign delivery against guaranteed media outcomes, managing commercial risk and pacing proactively.
• Lead quality assurance for campaign setups, including budgets, creatives, tracking, and inventory.
• Troubleshoot campaign challenges such as under-delivery, creative rejection, tracking inconsistencies, and brand safety concerns.
• Ensure correct implementation and monitoring of measurement tools like CM360/Floodlights and third-party verification platforms (DoubleVerify, IAS).
• Uphold adherence to APEX standard operating procedures, platform policies, and client governance requirements.
• Provide mentorship and guidance to junior traders and operations staff through reviewing complex setups, training, and knowledge sharing.
• Partner with internal teams and agencies to translate briefs into practical programmatic strategies, prepare RFP responses, and communicate campaign results effectively.
• Build and maintain collaborations with DSPs, publishers, measurement partners, and technology vendors to identify new capabilities and inventory sources.

Qualifications and Experience

• Bachelor’s degree or equivalent professional experience.
• 3 to 5 years of practical programmatic media buying or trading experience within agencies, trading desks, ad-tech firms, or DSPs.
• Proven hands-on expertise with at least one leading DSP, such as DV360 or The Trade Desk.
• In-depth understanding of programmatic ecosystem components: DSPs, SSPs/exchanges, ad serving technologies, audience/data solutions, and verification processes.
• Strong skills in campaign planning, bidding, pacing, optimization, and troubleshooting.
• Ability to analyze campaign data and derive actionable optimization strategies.
• Knowledge of digital measurement, attribution techniques, and reconciling data discrepancies across platforms.
• Proficiency in Excel and data analysis tools.
• Excellent communication skills for both technical and non-technical audiences.
• Capability to handle multiple concurrent campaigns efficiently in a fast-paced setting.
• Experience mentoring junior staff and handling escalations confidently.

Additional Advantageous Skills

• Experience with Campaign Manager 360/Floodlight setup and troubleshooting.
• Familiarity with Google Ads/YouTube, Meta, or TikTok campaign activation.
• Knowledge of verification technologies like DoubleVerify or IAS.
• Exposure to CTV, DOOH, rich media, and emerging programmatic inventories.
• Experience managing campaigns across multiple APAC markets.
• Background working with guaranteed or outcome-based media commitments.
• Familiarity with Looker Studio, Power BI, SQL, Python, or workflow automation technologies.
• Prior experience mentoring and developing junior traders.