AI Search Optimisation (AEO) Lead

Role Overview

Our client is launching a pivotal position focused on building and validating Answer Engine Optimisation (AEO) as a significant channel for generating inbound interest. The AEO Lead will architect and execute strategies that substantially boost high-quality inbound queries via AI-powered answer engines.

Key Responsibilities

• Develop a comprehensive AEO strategy tailored to the mechanisms of modern large language models in ingesting, interpreting, and delivering answers.
• Identify reasons why existing strong SEO rankings do not convert into AI-driven recommendations, and implement solutions.
• Conduct audits and apply technical optimisations including structured data, schema markup, entity enhancement, knowledge graph development, machine-readable FAQs, and credibility indicators.
• Establish AEO-specific performance metrics and attribution frameworks to measure effectiveness.
• Demonstrate measurable gains by tracking AI-originated inbound leads.

Required Qualifications and Experience

• Between 5 and 10 years of expertise in technical SEO, search system architecture, applied artificial intelligence, or data engineering.
• In-depth knowledge of AI models’ methods for sourcing, weighting, and recommending data.
• Proficient with technical SEO elements such as schema, entities, APIs, and machine-readable content formats.
• A results-oriented commercial mindset, with an ability to operate effectively under performance-driven conditions.

Additional Information

This role emphasizes hands-on, technical contributions rather than strategic presentations or content marketing tactics.