Ad Tech Specialist

Role Overview

Join Mediacorp's Digital Ad Tech team to engage with the forefront of advertising technology alongside leading companies in the digital advertising ecosystem. The aim is to develop a more resilient and practical advertising technology stack.

Key Responsibilities

• Maintain and optimize ad technologies related to ad serving, targeting, measurement, and creative rendering.
• Engage with the programmatic advertising ecosystem, including Prebid and newer technologies.
• Lead and manage ad tech projects such as new product launches, platform upgrades, and system integrations.
• Diagnose and resolve technical challenges arising from digital advertising operations.
• Support strategic advertising initiatives and partnerships with technological and industry stakeholders.
• Integrate third-party websites and mobile applications into the Mediacorp Partner Network.
• Develop automation tools and solutions to streamline advertising workflows and enhance operational efficiency.
• Investigate and apply AI and latest technologies to improve advertising technology and operational processes.

Required Skills & Competencies

• Strong analytical ability, effective troubleshooting skills, and project management capabilities.
• Excellent communication skills to translate technical problems and solutions clearly.
• Proven ability to collaborate across commercial, product, engineering, and external partner teams.
• Good understanding of ad serving, targeting, measurement, and programmatic advertising concepts.
• Familiarity with tools such as Google Ad Manager, Prebid, APIs, JavaScript, HTML, or browser developer tools is beneficial.

Experience & Qualifications

• At least 3 years of experience in ad technology with solid knowledge of web technologies and fundamentals of advertising technology.
• Experience with web and mobile app development on iOS and Android platforms.
• Knowledge or experience in connected TV platforms such as CTV, tvOS, or Android TV is advantageous.
• Strong interest or prior involvement in ad tech, programmatic advertising, or digital platforms.
• Experience with automation, scripting, or artificial intelligence technologies is a plus.
• Possession of a Bachelor's degree or equivalent practical experience.