Trainee - Customer Lifecycle Marketing

About BookMyShow

BookMyShow, founded in 2007 and operated by Big Tree Entertainment Pvt. Ltd. (established in 1999), stands as India's premier entertainment platform with operations extending globally. The company operates in over 650 towns and cities across India, collaborating extensively with partners to deliver unparalleled entertainment experiences to millions of customers. Initially a digital ticketing service for movies spanning over 6,000 screens, BookMyShow has expanded its offerings to cover management of live events including concerts, theater, sports, and more. Notable events managed include the NBA's inaugural games in India, performances by international stars like Coldplay and Ed Sheeran, and shows such as Disney's Aladdin and Cirque du Soleil BAZZAR. The company also developed BookMyShow Stream, a leading Indian transactional video-on-demand service.

Internship Role and Responsibilities

• Assist in planning and implementing customer engagement and marketing campaigns targeting various stages of the customer journey such as onboarding, retention, and reactivation.
• Execute marketing campaigns via multiple channels including Push Notifications, WhatsApp, Email, In-App messages, App Inbox, and SMS.
• Analyze customer and transactional datasets to identify audience segments, behavioral trends, and opportunities to enhance engagement.
• Evaluate campaign results to determine effectiveness and areas for enhancement.
• Leverage AI and large language models (LLMs) like ChatGPT, Claude, and Gemini for campaign brainstorming, content generation, data analysis, summarization, and reporting.
• Assist in generating campaign reports and dashboards by monitoring key performance indicators and translating data into actionable insights and suggestions.
• Collaborate closely with cross-functional teams such as Business Intelligence, Data Science, Product, Engineering, Design, and Creative departments to facilitate marketing initiatives.
• Coordinate with both internal teams and external stakeholders to ensure timely and accurate delivery of campaigns and creative materials.
• Stay inquisitive about consumer behavior, marketing trends, evolving technologies, and emerging AI tools to integrate innovative approaches into daily marketing efforts.

Candidate Eligibility and Requirements

• Applicants must be available for full-time, on-site internships, beginning between September 7 and October 12, 2026, and commit to a 6-month period.
• Must currently reside in Mumbai.
• Open to fresh graduates and candidates with up to six months of experience including internships, projects, or relevant coursework.
• Preferred educational background includes Marketing, Business, Economics, Statistics, Communications, or related fields; however, emphasis is on analytical thinking rather than formal education.
• Strong enthusiasm for marketing, consumer psychology, digital platforms, and customer retention strategies.
• Proficient with numbers, data handling, and spreadsheet analysis, with the aptitude to discern patterns and derive insights.
• Excellent written and oral communication skills with attention to detail.
• Comfortable experimenting with AI-powered tools like ChatGPT, Claude, or Gemini, and eager to explore AI's role in enhancing marketing effectiveness.
• Structured, analytical problem solver who enjoys investigating underlying reasons for customer behaviors.
• Proactive learner who goes beyond execution by asking questions and seeking continual improvement.

Compensation and Benefits

• Monthly stipend: INR 13,500.
• Certificate of completion provided upon internship conclusion.
• Flexible working hours.
• Casual dress code.