Digital Marketing Intern

About AssetCues and the Internship

AssetCues offers an AI-driven asset management platform tailored for CFOs to maintain an actively updated register of physical assets, tracking their existence, condition, location, and custody. Their clientele spans sectors such as pharmaceuticals, manufacturing, banking, and hospitality, with operations in the US, UAE, and India.

Internship Overview

This full-time onsite internship involves managing the entire lifecycle of outbound marketing campaigns. Tasks range from research and planning to campaign creation, automation, monitoring, and optimization, all aligned with strategic goals.

Key Responsibilities

• Design, execute, and manage outbound marketing campaigns including research, content coordination, launch, and performance analysis.
• Identify target accounts, buyer personas, industry context, competitor analysis, and suitable outreach channels.
• Develop detailed campaign plans specifying objectives, target metrics, sequences, timetables, and success criteria for approval.
• Construct and maintain accurate, deduplicated lead databases through research and verification techniques.
• Collaborate with Marketing Lead to finalize campaign content ensuring brand consistency and technical compatibility.
• Implement automated outreach sequences using tools with personalized settings and conduct pre-launch testing.
• Monitor email deliverability metrics and escalate issues related to spam triggers, bounce rates, and domain health.
• Track campaign metrics daily including delivery rates, opens, replies, and resolve any execution challenges.
• Leverage AI technologies for enhanced account research, lead enrichment, personalization, and analytic reporting.
• Continuously assess and optimize the toolset for outbound marketing, suggesting new solutions to improve efficiency and costs.
• Promptly forward positive responses to sales teams and maintain accurate CRM records following up as needed.
• Analyze campaign effectiveness and recommend refinements in targeting, scheduling, messaging, and formats.
• Conduct structured A/B testing on subject lines, hooks, cadence, and sequence length to optimize engagement.
• Prepare comprehensive weekly reports detailing key performance indicators and actionable insights.
• Maintain detailed documentation of campaign assets and histories to ensure auditability and repeatable processes.
• Obtain required approvals from Marketing Lead prior to campaign execution.

Applicant Eligibility

• Must be able to commit full time on-site at Pune location.
• Available to start internship between 14th October 2026 and 18th November 2026.
• Available for the entire 6-month internship period.
• Reside in Pune.
• Possess relevant skills and enthusiasm for digital marketing.

Compensation and Perks

• Monthly stipend ranging from INR 10,000 to 20,000.
• Certificate of completion upon internship conclusion.
• Casual dress code within the workplace.

Technical Skills and Requirements

• Proven hands-on experience managing end-to-end B2B cold email and LinkedIn outreach campaigns.
• In-depth understanding of multi-touch sequence design including cadence and follow-up logic.
• Strong ability to craft precise and engaging outbound copy and subject lines consistent with brand voice.
• Capability to assess and prioritize valuable accounts and decision-makers effectively.
• Familiarity and substantial proficiency with several outbound marketing tools, including but not limited to:
  • Email outreach and sequencing software such as Instantly, Smartlead, Lemlist, Reply.io, Woodpecker, Mailshake, Apollo Sequences.
  • LinkedIn outreach and automation platforms like LinkedIn Sales Navigator, Dripify, Expandi, HeyReach, PhantomBuster.
  • Prospecting and contact database services, e.g., Apollo, Lusha, ZoomInfo, Cognism, RocketReach, Clay.