Visual Merchandiser

Position overview

The Visual Merchandiser role focuses on creating, executing, and communicating in-store visual presentations that strengthen the brand, highlight products and services, and improve the overall shopping experience. The position also includes training and guiding store teams to carry out merchant-led visual merchandising activities and to handle daily, weekly, and seasonal VM tasks.

Brand image and display execution

• Maintain consistent brand identity and presentation standards across windows and in-store displays.
• Build attractive visual setups that also support commercial sales opportunities.
• Apply the brand’s visual merchandising standards across the store.
• Coordinate store displays in line with brand direction and overall strategy.
• Create floor plans that improve visual impact and product presentation.
• Arrange merchandise, signage, fixtures, and store layouts according to the display guide.
• Use creative lighting to enhance window presentations.
• Increase visibility for new collections and reorganize the store as trends evolve.
• Design store layouts based on product categories.
• Ensure products are displayed and merchandised correctly.
• Capture photographs whenever merchandise displays are changed.
• Collect, review, and share feedback on merchandise presentation.

Operational and team support

• Work closely with the operations and brand management teams to help drive sales.
• Coordinate with the VM Manager and sales team to support commercial targets.
• Participate in pre-opening store setup and visit stores on time to ensure brand standards are properly implemented and maintained.
• Research current market trends and lifestyle patterns to inform visual merchandising decisions.