Search Engine Optimization Team Lead

About the Company

Established over 38 years ago, Manmachine Car Care has matured into a prominent player in the Automotive Detailing Services sector. With a strong commitment to innovation-driven growth, the company operates multiple company-owned outlets and has impacted the lives of thousands across India through a broad array of cleaning and detailing solutions. ‘‘The Detailing Mafia,’’ their visionary franchise network led by CEO Mr. Kunal Sethi, has expanded to over 190 franchises nationwide, cementing their leadership in the booming Indian detailing industry.

Job Overview

We are seeking a motivated and skilled SEO Executive or Lead to join our digital marketing team based in Sector 63, Noida. The appointed SEO Lead will design and implement comprehensive SEO strategies to enhance organic traffic, improve rankings on search engines, and elevate online visibility. This role involves close collaboration with content creators, developers, and marketing teams to align all digital initiatives with best SEO practices.

Key Roles and Responsibilities

• Lead planning and execution of SEO tactics covering on-page, off-page, and technical aspects.
• Conduct thorough keyword research to discover content and optimization opportunities.
• Perform regular technical audits and work alongside developers to address SEO-related issues.
• Optimize website architecture, meta tags, internal linking structure, and website content to enhance user experience and search performance.
• Create and implement link-building strategies that support SEO objectives.
• Utilize analytics tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs to monitor SEO performance and gather insights.
• Keep abreast of the latest SEO trends, search engine algorithm updates, and industry best practices.
• Report SEO insights, key performance indicators, and recommendations to stakeholders.
• Manage and provide guidance to junior SEO team members as needed.

Candidate Requirements

• Minimum of 2 years of experience in SEO or digital marketing roles.
• Strong proficiency in both on-page and off-page SEO techniques, along with technical SEO knowledge.
• Expertise in keyword research and website analysis using leading SEO tools.
• Ability to conduct technical audits and implement necessary SEO improvements.
• Good leadership skills to mentor junior team members and coordinate cross-functional teams.
• Strategic mindset and capability to align SEO efforts with overall digital marketing strategies.

Educational & Eligibility Criteria

The position is open to candidates who have achieved any graduate degree.