Programmatic Director

Role Overview

Join Publicis Media Exchange (PMX) as a Programmatic Director in Auckland, New Zealand. PMX serves as the core investment function for Publicis Media, combining scale, technology, innovation, and strong partnerships to optimize media investments effectively for clients. This position presents an opportunity to lead and expand the programmatic capabilities in New Zealand, focusing on programmatic video trading and introducing innovative solutions across the group.

Key Responsibilities

As a senior programmatic expert at PMX, you will strategize, trade, optimize, and deliver programmatic campaigns across video, Connected TV (CTV), display, and audio channels. This hands-on role involves direct experience with DV360 for campaign management and optimisation, with a responsibility for leading strategic insights, managing substantial media budgets, and engaging confidently with senior stakeholders. Additionally, you will spearhead the expansion and enhancement of PMX's video capabilities, collaborating closely with agency teams, platform partners, and publishers to improve client results.

Candidate Profile

• At least five years of experience within the digital media industry, with a strong foundation in programmatic advertising.
• Extensive hands-on expertise using DV360 platforms.
• Demonstrated ability to plan, execute, and optimize programmatic campaigns aligned with brand and performance objectives.
• Advanced knowledge and experience in programmatic video and CTV media trading.
• Strong analytical skills to interpret campaign data and craft clear, actionable insights and recommendations.
• Ability to deliver strategic recommendations and confidently liaise with senior-level stakeholders.
• Management experience with high-performing programmatic teams.
• Collaborative mindset with a solutions-driven approach and capability to work independently.

What We Offer

• Lead the evolution and growth of video programmatic capabilities.
• Engage with top platforms and publishers to innovate and improve client media outcomes.
• Opportunity to work on high-profile campaigns with significant impact as part of a major global network.
• Clear career progression paths and involvement in meaningful projects.
• A flexible work environment that supports work-life balance.
• Access to a comprehensive wellbeing program supporting physical, mental, and financial health.
• Creative and enjoyable office culture with flexible work arrangements under the Publicis Liberté policy.
• Global networking and career mobility via the Marcel AI platform.
• Extensive learning and development through access to over 15,000 training programs.
• A culture embracing open feedback and career growth through ongoing conversations.
• Strong commitment to diversity, equality, and inclusion including programs like Viva! Women, Égalité, enABLE, and Embrace.
• The Work Your World initiative allows working remotely from anywhere worldwide for up to six weeks annually.
• Supportive workplace with initiatives like the Working With Cancer Pledge.
• Inclusive leave policies supporting fertility treatment, menopause, gender affirmation, and generous parental leave provisions.
• Access to mental health and wellbeing resources via the Sonder digital platform.

Diversity and Inclusion Commitment

Publicis Groupe is devoted to fostering an inclusive and diverse environment, embracing differences across race, age, culture, ability, ethnicity, gender identity and expression, sexual orientation, marital status, and religion. We encourage applications from all individuals who align with our values of inclusion, collaboration, adaptability, fearlessness, and integrity. Reasonable adjustments are available during the recruitment process upon request.