Performance Marketing Manager (Web)

About ImagineArt

ImagineArt is a rapidly growing GenAI company recognized globally for its innovative image generation model, ranked third worldwide for photorealism. Achieving over $35M in annual recurring revenue and more than 100 million social media impressions, this self-funded startup is focused on revolutionizing creative design.

Role Overview

We are looking for a Performance Marketing Manager to lead paid acquisition for our web-based subscription product. This role involves managing marketing funnels from advertisement to paid subscriptions across platforms like Meta, TikTok, and Google, with significant budget responsibility from the start. Success metrics focus on customer acquisition cost (CAC), payback period, and conversion rates from trial to paid subscriptions rather than lead volume.

Key Responsibilities

• Oversee the planning and daily execution of paid advertising campaigns on Meta, TikTok, and Google.
• Manage substantial budgets ensuring targets for CAC and financial payback are met.
• Develop and optimize both web-to-web and web-to-app funnels, including experimenting with paywalls and checkout processes.
• Conduct structured conversion rate optimization (CRO) for landing pages, pricing, and onboarding experiences.
• Collaborate on improving trial-to-paid subscription conversions with product and growth teams.
• Establish measurement frameworks encompassing attribution and incrementality testing.
• Lead creative production through close partnership with design and content teams, maintaining rapid iteration of ad concepts.
• Implement testing methodologies to quickly discard underperforming creatives and scale successful ones.
• Leverage AI tools, including ImagineArt’s products, to expedite creating and launching advertisements.
• Accurately report and analyze budget spend, CAC, payback periods, customer lifetime value (LTV), and contribution margins, including acknowledging failures.
• Forecast potential impact of additional budget and strategically allocate resources.

Qualifications & Experience

• Demonstrated personal management of paid media budgets exceeding $1 million USD on a single account.
• Direct knowledge of consumer subscription business models emphasizing CAC, payback windows, and trial to paid conversions.
• Hands-on experience running campaigns on Meta, TikTok, or Google with significant daily expenditures.
• Proven expertise optimizing web funnels, including checkout and paywall enhancements beyond app store installs.
• Ability to present detailed performance data and articulate improvement strategies.

Preferred Attributes

• Experience in consumer AI or creative tool sectors, especially where volume and speed of generating creatives are critical.
• Use of AI technologies integrated within personal workflows.
• Exposure to scaling campaigns across different markets or languages.
• Proficiency working remotely across multiple time zones.

Exclusions

• Main experience in B2B lead generation or brand marketing roles is not suitable.
• Having only managed agency aggregate budgets without personal budget ownership is disqualifying.
• Reliance on large teams and established procedures to perform effectively is not preferred.

Working Conditions

This position is fully remote from any location with the requirement to have working hours that overlap Pacific Time Zone business hours to coordinate with the team.

Why Work With Us

• Operates profitably without external funding ensuring genuine growth and available budget.
• The product itself enhances creative ad development.
• Direct engagement with company founders and strong ownership of marketing outcomes.
• Flexible remote work from anywhere with required Pacific hours overlap.