Business Analyst - Salesforce Data Cloud

Role overview

This is a 6-month contract opportunity for a Salesforce Data Cloud Business Analyst based in Vancouver, British Columbia, Canada. The position focuses on improving customer data, personalization, and CRM-driven decision making in a collaborative client environment.

Key responsibilities

The successful candidate will work across business and technology teams to define needs, shape solutions, and support delivery of Salesforce Data Cloud and related CRM initiatives.

• Use structured business analysis methods to collect, interpret, and refine requirements, with particular emphasis on Salesforce Data Cloud and personalization work.
• Collaborate with Marketing, CRM, and Technology stakeholders to uncover opportunities that improve processes, customer insight, and data-led decisions.
• Develop clear visual artifacts such as process maps, customer journey diagrams, data models, and reporting frameworks for both technical and non-technical audiences.
• Convert business needs into user stories, functional specifications, acceptance criteria, and data requirements.
• Support Data Cloud initiatives including identity resolution, customer data unification, segmentation, mapping, and reporting needs.
• Record business processes, system integrations, data movement, and CRM workflows across enterprise platforms.
• Work closely with architects, administrators, developers, and other technical specialists to enable scalable customer data and CRM solutions.
• Lead or contribute to workshops, stakeholder sessions, backlog refinement, and requirements discovery meetings.
• Recommend process improvements that strengthen sales operations, customer engagement, reporting quality, and operational efficiency.
• Keep process, systems, and integration documentation current as platforms and workflows change.
• Support Agile delivery activities, including sprint planning, UAT coordination, defect review, and release support.
• Provide assistance to leadership on strategic initiatives, reporting analysis, and other project-related tasks as needed.

Required experience and capabilities

Applicants should bring strong BA experience in CRM or digital transformation settings, along with practical exposure to Salesforce Data Cloud and related tools. Success in this role requires a mix of analytical depth, stakeholder engagement, and comfort working in Agile delivery environments.

• At least 5 years of experience as a Business Analyst, ideally in Salesforce, CRM, customer data, or digital transformation programs.
• Practical experience with Salesforce Data Cloud and/or Marketing Cloud.
• Solid knowledge of CDPs, CRM operations, customer lifecycle management, and omnichannel environments.
• Experience capturing and documenting requirements for enterprise integrations and data transformation efforts.
• Strong understanding of data models, ERDs, data mapping, and process/system flows.
• Prior experience working in Agile delivery teams.
• Excellent communication and stakeholder management skills across business and technical groups.
• Strong analytical ability, problem-solving skills, and critical thinking.
• Ability to juggle multiple priorities and stay effective in a fast-changing environment.
• Experience running workshops, defining business processes, and building alignment across cross-functional teams.
• Self-directed work style with the ability to contribute independently while coordinating closely with others.

Nice-to-have experience

• Exposure to Salesforce Marketing Cloud Personalization.
• Experience delivering Salesforce Data Cloud or Customer 360 initiatives.
• Familiarity with API integrations, middleware, and service-oriented architectures.
• Working knowledge of reporting and visualization tools such as Tableau or Power BI.
• Experience with JIRA and Confluence.
• Background in sales operations, revenue operations, or customer analytics.

About the hiring company

MatchBox Consulting Group is a recruitment and solutions firm headquartered in downtown Vancouver. The organization supports clients across Canada in IT and Technology, Engineering and Technical, Real Estate and Construction, and Accounting and Finance, with a focus on connecting talent to strong career opportunities.

Equal opportunity commitment

The employer is committed to fair hiring practices and welcomes applications from candidates of all backgrounds, including racialized individuals, people with disabilities, LGBTQ+ individuals, and Indigenous peoples. Objective evaluation methods are used to support an inclusive recruitment process.

Work authorization requirements

Candidates must already be legally authorized to work in Canada and be able to secure any required government work permits before applying. This role is limited to people residing in Canada who meet those conditions.

Further note

Because a high number of applications is expected, only candidates selected for the next stage will be contacted.