Performance Associate - Programmatic

About WPP Media

WPP is a global leader in marketing services, partnering with top-tier brands to drive growth through exceptional talent, data intelligence, and innovative platforms such as WPP Open. WPP Media serves as WPP's AI-powered media unit, integrating media, data, and partnerships to deliver tailored creative personalization at scale. Their clients benefit from transparent insights into their media investments.

Role Overview

The Performance Associate, Programmatic will collaborate across WPP Media teams to drive programmatic campaign planning, execution, analysis, and insight generation. The role requires a proactive, flexible individual with a positive mindset ready to embrace new challenges.

Key Responsibilities

• Manage programmatic platforms including Display & Video 360, Campaign Manager, The Trade Desk, AppNexus, and Google Analytics.
• Understand and apply concepts related to programmatic buying such as DSPs/SSPs, real-time bidding, ad exchanges, DMPs, and audience targeting strategies.
• Handle performance-driven campaigns focused on boosting ecommerce sales.
• Ensure timely workflow management and adherence to service level agreements with flawless task execution.
• Analyze campaign briefs to develop programmatic media plans aligned with client objectives.
• Conduct thorough campaign setup, resolve tracking discrepancies, and activate campaigns with high accuracy following industry best practices.
• Monitor campaign effectiveness using tools like Google Analytics and DSP interfaces, and manage budgets and daily spending effectively.
• Analyze campaign results to detect trends and generate actionable insights to surpass client goals.
• Demonstrate strong knowledge of programmatic ecosystems, brand safety, viewability standards, and ad fraud prevention.
• Execute various programmatic deal types and collaborate closely with the line manager for market-level campaign management.
• Build strong relationships internally and externally to ensure seamless coordination from briefing through optimization and reporting.

Daily Activities

• Implement campaigns accurately within DSP platforms, ensuring all trafficking and tracking needs are proactively addressed for optimal performance and reporting.
• Analyze performance data continuously to identify optimization opportunities across multiple levers such as audience targeting, supply sources, timing, frequency, geography, and creative content.
• Participate in work-in-progress meetings to share campaign status and performance updates.
• Deliver regular campaign reports, providing insights to influence strategic planning and buying decisions.
• Respond promptly to ad-hoc campaign feedback requests from client teams.

Success Metrics

• Within 3 months: Develop solid understanding of client brands and digital platforms; obtain certifications on key programmatic tools; establish trusted relationships with teams.
• Within 6 months: Become a dependable advisor to clients and market teams; contribute optimization suggestions to enhance campaign results; oversee effective campaign delivery and adjustments.
• Within 12 months: Expand expertise in online products and strategies; identify process or tool improvements for campaign efficiency; solidify advisory status with client teams.

Qualifications and Skills

• At least one year of professional experience in digital media, preferably within a media agency or publisher trading desk environment.
• Hands-on experience with programmatic campaign optimization, implementation, and reporting.
• Knowledgeable about Adservers, DSPs/SSPs, real-time bidding, ad exchanges, DMPs, audience targeting, brand safety, viewability, and ad fraud mitigation.
• Proficient with Microsoft Office applications.
• Highly organized with meticulous attention to detail.
• Strong problem-solving capabilities, along with sound financial and numerical skills.

Work Culture and Benefits

WPP Media supports employee growth and fosters a collaborative workspace enriched with global networks and regular events celebrating successes and milestones. Benefits include competitive medical, retirement plans, vision and dental coverage, ample paid time off, partner discounts, and dedicated mental health days.

The organization embraces diversity and inclusion, committing to equal opportunity and a respectful workplace where all employees can thrive. The role entails in-office presence approximately four days per week, supporting creativity and team synergy, with flexibility available upon request.

Additional Information

Only shortlisted candidates will be contacted for interviews. Applicants' data will be handled in accordance with WPP Media's privacy policies.