Manager / Senior Manager, App Growth

About the Role

Klook is seeking a Manager or Senior Manager to lead app growth initiatives, driving acquisition and optimization of high-quality users for its global travel platform. The role requires ownership of app growth performance across multiple paid channels, partnership management, and measurement systems in a privacy-focused environment.

Key Responsibilities

• Lead app growth strategies using Google App Campaigns, Apple Search Ads, and mobile DSPs focusing on optimizing installs and retention based on event data.
• Develop and oversee OEM partnerships involving device preloads and related on-device advertising placements.
• Create and implement web-to-app conversion strategies targeting mobile web visitors with high intent to download the app.
• Manage app measurement and attribution systems, integrating install, conversion, and lifetime value data into clear performance metrics.
• Design, conduct, and analyze experiments such as A/B tests and incrementality studies to optimize campaign results and inform budget allocation.
• Establish and maintain high operational standards with repeatable optimization playbooks tailored for app growth.

Required Experience and Skills

• At least six years of experience in app growth, user acquisition, or performance marketing, specifically with hands-on management of User Acquisition media buying through Google App Campaigns, Apple Search Ads, and mobile DSPs.
• Expertise in mobile measurement platforms like AppsFlyer or Adjust, and deep knowledge of app attribution for both iOS and Android.
• Strong understanding of privacy-oriented measurement frameworks such as SKAN, and proficiency in post-install optimization.
• Experience designing and interpreting A/B tests and incrementality experiments.
• Analytical skills including independent SQL querying and familiarity with data visualization tools like Tableau or Looker.

Desired Additional Competencies

• Proven success scaling app growth for high-traffic consumer applications, preferably in travel, e-commerce, or marketplaces.
• Experience building and managing commercial partnerships including OEMs and mobile DSPs, encompassing vendor evaluation, negotiation, onboarding, and ongoing relationship management.
• Expertise in optimizing for user quality and lifetime value through app-centric optimization frameworks.
• Knowledge of app user metrics such as MAU, DAU, and retention cohorts and applying these to acquisition decisions.
• Basic familiarity with scripting languages (e.g., Python or R) is advantageous but not mandatory.
• Ability to collaborate effectively with teams across data science, analytics, CRM, and engineering to enhance app measurement and performance.
• Experience operating in diverse markets with varying user behaviors and data privacy restrictions.

Why Join Klook?

• Manage one of the largest, most intricate travel advertising accounts globally, enabling strategic decision-making from extensive data resources.
• Contribute to both performance marketing and brand building, shaping how millions of travelers interact with Klook's platform.
• Influence a global audience, driving travel experiences and creating memorable customer journeys rather than simply selling products.

Company Values

• Customer First
• Push Boundaries
• Critical Thinking
• Build for Scale
• Less is More
• Win as One

Equal Opportunity Employer Statement

Klook is committed to diversity and inclusion, creating a welcoming culture for all employees regardless of background.

Additional Terms

Klook does not accept unsolicited resumes from staffing agencies or recruiters without a prior written agreement and a specific job requisition.