Lead Generation Specialist

Position Overview

We are searching for a motivated Lead Generation Specialist to drive the expansion of our OTT and digital entertainment business. This role involves identifying potential clients including brands, agencies, advertisers, sponsors, and strategic partners to cultivate qualified business leads.

Key Responsibilities

• Generate qualified leads from brands, advertising/media agencies, sponsors, OTT platforms, and business partners.
• Conduct thorough market research using tools such as LinkedIn Sales Navigator, social media platforms, industry databases, and company websites.
• Spot brands and accounts that align well with digital entertainment and OTT properties including Kaise Banta Hai, Heroes, Medical Gurus, and VFX Kingdom Games.
• Maintain a comprehensive database of potential clients and industry contacts.
• Identify and connect with key decision-makers like Marketing Heads, Brand Managers, Media Heads, and Partnership Heads.
• Leverage LinkedIn, email, phone calls, networking, and referrals for outreach campaigns.
• Establish and nurture relationships with prospects to effectively communicate our content offerings and value proposition.
• Consistently follow up to arrange meetings and convert leads into qualified sales opportunities.
• Collaborate with Sales and Business Development teams to advance leads through the sales funnel.
• Partner with Marketing, Content, and Creative departments on email campaigns, LinkedIn outreach, newsletters, and sales communication efforts.
• Design and test outreach messages and lead-nurturing workflows.
• Keep CRM data accurate and up to date.
• Monitor key outreach metrics including response rates and meetings to propose improvements.

Candidate Requirements

• 2 to 5 years of relevant experience in lead generation, business development, client acquisition, media sales, advertising sales, brand partnerships, or B2B sales.
• Preferred experience in media, entertainment, digital content, advertising, or agency sectors.
• Proficient with LinkedIn Sales Navigator, LinkedIn outreach, email marketing, and prospecting tools.
• Knowledge of brand partnerships, sponsorships, advertising, content marketing, and monetizing digital media.
• Familiarity with CRM platforms such as HubSpot.
• Strong skills in communication, research, analysis, networking, and relationship management.
• Excellent follow-up capabilities and a results-driven attitude.

Additional Information

This role requires onsite presence in Pune City, Maharashtra, India. Interested applicants are invited to apply by contacting the company directly via the provided email address.