Copywriter

Overview

Katch International seeks a skilled Copywriter to propel the growth of its content services. This individual will craft SEO-focused copy across various formats, align content with commercial goals, and elevate writing standards within the agency.

Key Responsibilities

• Create clear, engaging, and brand-aligned copy for web pages, SEO blogs, press releases, thought leadership, corporate content, and scripts for video and social media.
• Adjust tone and style to fit diverse clients, industries, and audience needs while maintaining consistent branding.
• Review and enhance copy produced by team members to ensure high quality.
• Leverage AI writing tools to support idea generation, drafting, editing, optimization, while maintaining originality and accuracy.
• Develop SEO-driven content informed by keyword research, search intent, and optimization best practices.
• Collaborate with SEO and digital teams to meet content performance targets and analyze effectiveness.
• Regularly update existing content to boost visibility and engagement.
• Partner with client-facing staff to support business objectives, upsell content services, and contribute to proposals and new business pitches.
• Act as a senior voice in the content department, helping define processes and standards, especially around AI-assisted content creation.

Experience & Skills Required

• At least 3 years of copywriting or content creation experience, ideally within agency environments.
• Demonstrable SEO writing expertise with results in search ranking and engagement.
• Strong abilities in website copy and press release development.
• Exceptional command of written English and meticulous attention to detail.
• Capacity to juggle multiple deadlines without sacrificing quality.
• Comfort working across varied sectors and client portfolios.
• Proficiency in utilizing AI writing tools like ChatGPT or equivalents to boost content quality and productivity.

Preferred Qualifications

• Experience in scriptwriting for video, social media, or audio platforms.
• Contributions to awards entries and corporate credentials.
• Familiarity with analytics platforms and content performance metrics.
• Understanding of brand storytelling, public relations, and integrated marketing communications.
• Skill in developing or fine-tuning AI-supported content workflows and guidelines.

Success Indicators

• Consistent delivery of high-caliber, effective content within deadlines.
• Measurable impact on growing content-driven revenue and upselling opportunities.
• Strong engagement and collaboration with account managers and leadership.
• Noticeable enhancement in quality, consistency, and performance of agency's written materials.
• Responsible AI usage that elevates efficiency without compromising creativity or brand voice.