Sales Development Representative

About Cintra

Cintra is an award-winning provider of payroll software and services, trusted by more than 1,000 clients. Recently honoured as the Payroll Service Provider of the Year 2025 at the CIPP Annual Excellence Awards, Cintra is renowned for its innovative solutions and a vibrant, supportive workplace located in the creative Ouseburn Valley community.

Role Overview

As a Sales Development Representative (SDR) at Cintra, you will be a key contributor to the company’s growth by actively generating new business opportunities and expanding existing client relationships. This position requires strategic prospecting using advanced tools such as intent data, account insights, and AI-driven methods rather than traditional cold calling tactics. You will collaborate closely with the Sales and Marketing teams to maximise impact and ensure targeted outreach is effective and personalised.

Key Responsibilities

• Develop and maintain a strong pipeline by identifying qualified leads in new and existing accounts, including upselling and cross-selling opportunities.
• Apply a data-supported and signal-based approach to outbound prospecting, focusing on relevant buying indicators and account activity.
• Swiftly qualify and nurture inbound leads generated by marketing campaigns.
• Perform detailed account mapping to uncover key decision-makers prior to outreach.
• Execute multi-channel outreach strategies involving phone calls, emails, and LinkedIn messages tailored to each target account.
• Partner with Sales and Marketing to refine ideal customer profiles (ICPs), target audiences, and messaging content.
• Effectively transition qualified prospects to Account Executives to optimise sales outcomes.
• Maintain precise CRM and pipeline data, consistently meeting or surpassing activity and opportunity objectives.

Required Qualifications and Skills

• Demonstrated confidence with cold calling and outbound sales activities.
• Excellent communication skills, capable of engaging stakeholders at multiple organisational levels with adaptable styles.
• Strong analytical mindset focused on leveraging intent data and buying signals to prioritise leads.
• Highly organised with superior time management and self-motivation to achieve activity goals.
• Resilience and adaptability in a goal-driven sales environment, handling objections and setbacks effectively.
• Proficient in CRM platforms and sales engagement software.
• Experience or willingness to use AI tools to enhance outreach productivity.
• Strong collaborative skills to work in tandem with Sales, Marketing, and Account Management teams.

Preferred Experience

• Knowledge of signal-based prospecting techniques and intent data usage.
• Experience with account mapping and engaging multiple stakeholders in B2B sales settings.

Benefits and Work Environment

• Hybrid and flexible working options to promote work-life balance.
• Employer pension contribution matched up to 5%.
• Comprehensive wellbeing programs including company-sponsored health plans, health screenings, and employee assistance.
• Convenient onsite parking facilities.
• A commitment to continuous professional development through ongoing training and career advancement opportunities.

Additional Information

Applications must be received by 31 August 2026. Cintra values its employees as its greatest asset and is committed to fostering a positive workplace culture. While the role demands a full-time onsite presence at the Newcastle upon Tyne location, it offers a stimulating environment surrounded by a creative community. Cintra does not accept agency-submitted CVs for this position and reserves the right to close recruitment early depending on application volume.