Customer Relationship Manager

Job purpose

The role is focused on driving sales and collections for the assigned customers and territory. It also involves gathering market insights and supporting the city head marketing team in expanding the customer base, strengthening brand preference, improving customer satisfaction, and executing CRM initiatives.

Job context and key challenges

This position sits at the customer-facing end of the business chain, where strong relationship management and professional communication are essential. The incumbent is expected to consistently attract new customers while also retaining the current base. Issues related to quality, supply, or production are likely to surface through this role and must be handled carefully until the customer is satisfied.

The job requires regular achievement of sales and collection goals, with a focus on meeting targets across project, government, and retail segments. It also involves reducing credit days to stay within agreed credit limits and ensuring critical payments are collected and brought to nil. A major challenge is delivering targets consistently while maintaining customer satisfaction.

Key result areas

Marketing planning: Plan and execute marketing activities in a way that supports target achievement. This includes regular monitoring of the assigned territory, conducting market studies to stay updated on market conditions, and analyzing competitors.

Internal coordination: Work closely with production, logistics, and commercial teams to support daily schedules. Ensure smooth information flow from the plant coordinator and route the application engineer appropriately so planned activities are completed on time.

Credit control and collections: Ensure customers operate within approved credit limits and work with them to collect payments within the defined credit period. Obtain balance confirmations from clients every quarter.

Customer relationship building: Initiate customer engagement activities that create a positive experience and help build a strong rapport with clients.

Additional information

The role is based in Maharashtra, India and is a full-time onsite position. No stipend or salary details were provided in the source.