ജോലി വിവരണം

About the Role

The UK Ecommerce team is hiring a meticulous, self-starting CRM Coordinator to help deliver high-quality customer messaging across email and SMS. In this position, you will work with ecommerce, marketing, retail, and global colleagues to strengthen engagement, retention, and loyalty for a premium fragrance brand.

The role is very hands-on: you will build and launch campaigns, support automated customer journeys, keep CRM systems running smoothly, and produce useful reporting that helps improve results over time. This is a strong fit for someone who thrives in a busy, collaborative environment and enjoys experimenting, learning, and improving the customer journey for a luxury, non-discount-led brand.

Campaign Build and Delivery

Create, review, and send CRM campaigns through Ometria across both email and SMS.
Draft and coordinate email content with global and local stakeholders so the messaging and presentation remain aligned with a luxury brand voice.
Track campaign schedules, manage approvals, and ensure launches happen on time.

Automated Journeys and Segmentation

Assist with setting up, refining, and monitoring automated customer journeys.
Develop and maintain audience segments using transactional, behavioural, and loyalty data so communications stay relevant and targeted.
Use a test-and-learn mindset to improve journey performance and deepen customer engagement.

CRM Platform and Operations

Take responsibility for day-to-day CRM platform health, including performance checks, QA, issue resolution, and support for system upgrades.
Help with CRM integrations tied to new functionality and platform improvements.
Keep CRM documentation current and maintain strong data hygiene, GDPR compliance, and operational standards.

Loyalty, Sampling, and Retail Collaboration

Support loyalty activities, including S&D and VIP gifting, and the reporting connected to those programmes.
Coordinate sampling partnerships, campaign schedules, and related communications.
Work closely with Retail teams on store-based activations and in-store data capture initiatives.

Reporting, Insight, and Improvement

Track CRM performance and customer KPIs using Ometria, Google Analytics, and Shopify.
Turn data into practical recommendations that help ecommerce and marketing teams make better decisions.
Look for new tools, reports, and ways of working that improve internal processes and customer retention.
Keep a forward-looking perspective and proactively identify ways to enhance customer experience and campaign effectiveness.

Person Specification

You should bring around 2 to 3 years of experience in CRM or lifecycle marketing, along with practical experience creating and launching email and SMS campaigns in Ometria or a comparable CRM platform. Experience supporting automated journeys, loyalty programmes, and retention activity will be valuable.

Strong organisation, careful attention to detail, and the ability to manage deadlines are essential. The role also calls for an analytical approach, curiosity about customer behaviour, and a commitment to ongoing improvement. You should be comfortable working with customer data for targeting, reporting, and CRM operations, and be able to communicate clearly across teams. A proactive, solution-oriented mindset is important.

Experience with Shopify and Google Analytics would be beneficial. Backgrounds in fragrance, beauty, or luxury brands are considered an advantage.

Reporting Line and Work Location

This position reports to the CRM Manager. It is based in the London office in EC1 for at least three days each week, with flexibility to work from home for one to two days weekly. The role also involves travel across the UK and Ireland.

Data Processing Notice

By applying, you agree that the personal information you submit may be processed and retained for recruitment purposes and stored in the company’s internal applicant tracking system for as long as needed. Your details may also be shared with hiring managers where appropriate.

Equal Opportunity Statement

The employer welcomes applicants from all backgrounds and is committed to equal opportunity. Due to the number of applications received, only candidates considered most suitable for the role are likely to be contacted.

CRM Coordinator