Manager - Brand Reputation

About Red Sea Global

Red Sea Global (RSG) is a visionary developer committed to creating sustainable and transformative tourism projects in line with Saudi Arabia's Vision 2030. Leading regenerative tourism initiatives, RSG manages ultra-luxury destinations such as The Red Sea, AMAALA, and Thuwal Private Retreat, aiming to set new sustainability standards and positively impact communities and environments.

Role Purpose

The Manager - Brand Reputation will enhance RSG's capability to anticipate, prepare for, and respond to risk and crisis situations across its projects. This role involves driving risk and crisis communication strategies, leading internal coordination, and protecting the company's reputation through effective stakeholder engagement and communication preparedness.

Key Responsibilities

• Lead ongoing risk evaluations, considering geopolitical, economic, environmental, reputational, and operational factors to identify and prioritize risks.
• Use various monitoring tools and stakeholder feedback to keep abreast of emerging issues aligned with enterprise risk management.
• Develop crisis communication frameworks including strategies, playbooks, escalation protocols, and prepare communication materials like statements and FAQs.
• Conduct workshops, simulations, and media training sessions, including for senior executives.
• Manage end-to-end risk and crisis communication projects, overseeing planning, resources, timelines, and reporting.
• Collaborate with teams such as Risk, Legal, Operations, and Corporate Affairs to ensure integrated responses.
• Monitor KPIs and provide senior leadership with insights to drive continuous improvements.
• Partner with internal communications to maintain consistent messaging during crises and support organizational resilience.
• Map and engage priority stakeholders such as governmental bodies, investors, and local communities with tailored communication approaches.
• Lead evaluations following crises to extract lessons learned and implement best practices.
• Adhere to relevant policies, procedures, and standards; prepare accurate management information system reports.
• Apply safety, quality, and environmental policies to uphold compliance and responsible operations.
• Identify and promote continuous improvement opportunities based on international best practices and operational efficiency.

Qualifications and Experience

• A bachelor's degree in Marketing, Linguistics, Translation, Journalism, or a related discipline.
• A minimum of 5 to 7 years of relevant experience in risk, crisis communications, or brand reputation management.

Skills and Competencies

• Exceptional proficiency in English and Arabic writing, demonstrated through content creation for senior executives.
• Knowledge of social and traditional media landscapes.
• Experience in managing events and senior spokesperson engagements.
• Effective organizational and time management capabilities.
• Leadership skills, including the ability to influence senior publicists and executives.
• Strong research and analytical skills to interpret information and provide actionable insights.
• Ability to craft communication that reflects appropriate tone and voice for various audiences.
• Skilled in delivering high-quality media briefings and managing fast-paced environments.
• Competence in communicating with diverse stakeholders including government officials and employees.
• Confidence and professionalism in engaging with senior executive stakeholders.
• Awareness of tourism industry trends and current news cycles.
• Experience with brand narrative development and executive profiling.
• High attention to detail and administrative accuracy.
• Resilience and a strong work ethic under pressure.