Digital Marketing Executive

About the Role

Agarwal & Gehlot Realtors (Opc) Private Limited is seeking a dynamic and motivated Digital Marketing Executive to spearhead the company’s online promotional efforts from their Ghaziabad / Indirapuram office. This role focuses on driving lead generation, enhancing brand presence, and supporting the business’s growth through various digital platforms.

Key Responsibilities

• Design and implement digital marketing strategies across multiple channels.
• Administer company social media pages on Instagram, Facebook, LinkedIn, and YouTube.
• Create and distribute engaging digital content including posts, reels, stories, and videos.
• Oversee Google Ads and Meta Ads campaigns aimed at lead acquisition.
• Track campaign outcomes to optimize return on investment (ROI).
• Perform keyword research and assist with search engine optimization (SEO) tasks.
• Update and manage website content regularly.
• Compile monthly performance reports covering leads, engagement, reach, conversions, and ad effectiveness.
• Analyze competitor activities and identify new marketing opportunities.
• Work closely with the sales team to ensure effective follow-up on digital leads.
• Contribute to marketing strategies for company projects and properties.
• Ensure consistent brand representation on all digital platforms.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or a related discipline.
• 1 to 3 years of experience in digital marketing, preferably including real estate or property marketing.
• Proficiency in Google Ads, Meta Ads, and social media platforms such as Instagram, Facebook, and LinkedIn.
• Intermediate understanding of SEO and Google Analytics.
• Strong skills in content creation and effective communication.
• Familiarity with design tools like Canva and basic photo/video editing software.
• Ability to craft compelling social media content.
• Strong analytical capabilities and experience in reporting campaign performance.
• Ability to manage multiple projects and meet deadlines efficiently.

Performance Metrics

• Volume and quality of leads obtained.
• Cost-effectiveness and ROI of campaigns.
• Growth and engagement metrics on social media.
• Traffic on website and number of online inquiries received.
• Conversion rates of digital leads into sales or site visits.
• Timely completion and execution of marketing campaigns.
• Visible enhancement of brand awareness online.

Compensation

The monthly salary ranges from ₹20,000 to ₹65,000, and is commensurate with experience, expertise, and output.

Ideal Candidate Profile

The ideal applicant is a creative and proactive individual who is digitally adept and target-driven. The candidate should be capable of thriving in a fast-moving environment. Prior experience in digital marketing specifically for real estate, and hands-on lead generation skills, will be advantageous.

Application Process

Interested professionals are invited to submit their resume along with details of current remuneration, expected salary, notice period, and relevant professional experience.