Associate Manager, Customer Marketing

Company Overview

Agoda is a global leader in travel technology, connecting travelers worldwide since 2005. As a part of Booking Holdings, Agoda's diverse team spans over 7,000 employees from 90 countries, offering millions of hotel, flight, and experience deals globally. Our data-driven culture prioritizes innovation, curiosity, and technology to enhance worldwide travel experiences.

Team Introduction

The Performance Marketing Team at Agoda specializes in data-centric marketing strategies aimed at enhancing customer lifetime value through scalable programs. This team combines expertise from analysts, marketing strategists, and data scientists, fostering a culture that integrates data, creativity, and technology for continuous learning and growth.

Role Overview and Responsibilities

• Experiment with advertising campaigns and strategies on platforms such as Google, Bing, TripAdvisor, and Trivago to optimize performance, including campaign structures, bidding, and pricing tactics.
• Conduct data modeling by analyzing extensive experimental data, creating predictive models that assess campaign impacts or pricing elasticity, and collaborating with product teams on rollout plans.
• Develop dashboards to monitor marketing performance, extract actionable insights, identify growth drivers, and present findings clearly to key stakeholders.

Candidate Requirements

• Bachelor’s degree or higher from a prestigious university in quantitative disciplines such as computer science, mathematics, engineering, business, or related fields.
• Minimum of four years of experience handling complex data analysis from premier consulting firms, investment banking, private equity, or strategic positions within fast-growing global tech enterprises.
• Proficiency in data analysis tools and databases like SQL, SAS, R, SPSS, Python, VBA, along with dashboarding and visualization tools such as Tableau and Power BI.
• Excellent written and spoken English communication abilities.
• Capability to make swift, efficient decisions based on objective data evidence.
• A proactive mindset focused on ownership, impact, and influencing outcomes.
• Strong organizational skills, meticulous attention to detail, and capacity to work autonomously.

Preferred Qualifications

• Background in digital marketing or e-commerce environments.
• Experience with A/B testing and related evaluation metrics.
• Advanced presentation and negotiation competencies.

Additional Information

Agoda embraces a diverse workforce and practices equal employment opportunity irrespective of personal characteristics. We maintain privacy practices regarding application data and do not accept unsolicited candidate submissions from agents; direct applications are preferred.