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- Posted
- 1 day ago
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Where you'll work
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Job description
About the Role
Join Hasbro and Wizards of the Coast as a WPN Retail Development Representative, located in Singapore, where you'll lead the expansion and sustainability of the Wizards Play Network across multiple diverse markets in the APAC region. This pivotal role involves onboarding new retail partners, managing ongoing retailer relations, and driving growth initiatives in a complex, multilingual environment with varied regulatory policies and retail maturity levels.
Key Responsibilities
- Lead comprehensive onboarding procedures for new WPN retailers across seven distinct markets.
- Act as the main liaison for existing retail partners, addressing vital concerns, offering product assistance, and managing accounts effectively.
- Keep meticulous records on retailer tiers, statuses, and engagement metrics region-wide.
- Develop strategic growth plans to enhance retail presence and increase player engagement throughout Southeast Asia.
- Identify and prioritize new partnership opportunities based on the potential of respective local markets to broaden commercial reach and gameplay.
- Support and promote in-store and community gaming programs to boost product sales through retail channels.
- Monitor and report on key regional metrics related to the Wizards Play Network.
- Collaborate with the broader APAC team to harmonize regional strategies and share insights.
- Coordinate with global teams including marketing and product departments for the alignment of regional programs, launches, and promotional efforts.
- Deliver market intelligence and ground-level insights to aid in APAC-wide strategic planning including staffing decisions.
- Engage in frequent regional travel to connect with retail partners, support events, assess market dynamics, and represent Hasbro’s flagship brands like Magic: The Gathering and Dungeons & Dragons at trade shows and conventions.
Required Experience and Qualifications
- Background in retail development, channel sales, account management, or distributor and partner relationships, ideally within industries such as gaming, hobby, toy, or fast-moving consumer goods retail.
- Demonstrated experience managing a portfolio spanning multiple countries or markets autonomously.
- Understanding of the tabletop gaming, trading card game (TCG), or collectible hobby retail sectors.
- Established contacts within retail networks in one or more of the markets served.
- Experience working as part of a regional field team for a global brand with offshore managerial oversight.
- Excellent cross-cultural communication skills and comfort operating in diverse markets with differing languages and practices.
- Willingness and capability to frequently travel across the Asia-Pacific region.
Employee Benefits
- Health and wellness programs.
- Opportunities for time off to recharge.
- Financial well-being initiatives.
- Support for life and family needs.
- Volunteer and community involvement activities.
- Learning and professional development opportunities.
- Exclusive employee perks.
Additional Information
Applicants should review the company’s privacy policies related to the collection and management of personal information during the recruitment process.