Webflow Specialist

About the Role

Join a US-based digital marketing firm focused exclusively on local home service companies such as lawn care, landscaping, and other home maintenance trades. They specialize in boosting the visibility, lead generation, and growth of these businesses through expert website development, SEO, Google Ads, and Google Maps optimization. Their websites are built on Webflow, aiming for a combination of appealing design, rapid loading speed, SEO optimization, and high conversion rates.

Key Responsibilities

• Develop new client websites from the ground up using Webflow, applying proven templates suited for local service industries.
• Maintain and enhance existing websites by adding or updating pages, revising content, images, and designs.
• Create responsive, fast-loading pages optimized for mobile devices to effectively convert visitors into leads.
• Integrate custom animations, interactions, and CMS-driven content where required.
• Keep Webflow projects clean and well-organized to facilitate easy updates, scalability, and handoffs.
• Test sites thoroughly across various browsers and devices to ensure flawless design and functionality.
• Implement precise on-page SEO elements such as title tags, meta descriptions, header hierarchies, image alt texts, and URLs.
• Properly configure Webflow’s SEO settings including canonical tags, noindex options, and sitemap setups to ensure optimal indexing.
• Optimize site content and layouts according to target keywords and marketing direction.
• Set up and verify Google Search Console for all new sites to secure proper indexing and monitor performance.
• Ensure all pages comply with Core Web Vitals relating to speed, visual stability, and interactivity.
• Apply schema markup to enhance visibility in local search results.
• Support local SEO initiatives by optimizing location-specific content and maintaining accurate business information including NAP details.
• Build and update service area and local landing pages to improve Google Maps and Google Business Profile visibility.
• Conduct regular maintenance checks to update offers, fix issues like broken links, slow page loads, or form errors in the client website portfolio.
• Perform ongoing quality control to maintain design consistency, mobile responsiveness, and SEO compliance.
• Collaborate closely with marketing teams to align website builds and updates with active campaigns, Google Ads, and SEO strategies.
• Communicate effectively about timelines, progress, and obstacles while contributing innovative ideas to enhance site performance and conversions.

Candidate Requirements

• Strong proficiency in Webflow, capable of building fully responsive websites including CMS, custom interactions, and publishing workflows.
• Deep understanding of on-page SEO basics such as optimizing title tags, meta descriptions, header tags, alt text, URL structures, and ensuring fast load times.
• An eye for clean design that aligns with client branding standards.
• Experienced in delivering mobile-optimized websites that perform efficiently across diverse devices.
• Ability to manage multiple client websites concurrently while maintaining exceptional organization.
• Self-motivated and dependable in a fully remote work setup, consistently meeting deadlines without requiring frequent supervision.

Preferred Skills

• Familiarity with Google Search Console and Google Analytics (GA4) for tracking SEO performance.
• Knowledge of local SEO tactics including location page creation and service-area targeting.
• Basic coding ability in HTML and CSS for custom embed and tweaks in Webflow.
• Experience using Webflow CMS for dynamic content like blogs and service pages.
• Understanding of SEO auditing tools such as Ahrefs, SEMrush, Moz, or Screaming Frog.

Compensation & Benefits

• Hourly pay ranging from $8 to $10.
• Opportunity to work remotely full-time.

Additional Information

Candidates must ensure their professional profiles and resumes are thorough and current. Initial interview calls will be conducted in US Mountain Standard Time between 3:00 AM and 1:00 PM MST; candidates from various countries should be prepared for this time frame. Application constitutes consent for contact concerning recruitment matters.