Visibility and Systems Strategist
Greater Toronto Area, Canada · Full Time
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- 3 days ago
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Job description
Overview
Join Veritas Communications as a pioneering Visibility and Systems Strategist, reporting directly to the Chief Strategy Officer. This newly created role focuses on shaping how brands are analyzed, understood, and recommended within artificial intelligence environments. As a leader in AI visibility, Veritas is seeking someone passionate about developing impactful strategic plans and driving the integration of AI visibility frameworks into everyday business practices.
Key Responsibilities
- Utilize platform data and existing frameworks to assess brand presence across AI ecosystems, identifying where brands are visible, absent, or misrepresented.
- Collaborate with public relations, content, and creative teams to cultivate credible third-party signals that boost brand visibility in AI environments.
- Monitor visibility dynamics over time, noting patterns of reinforcement, repetition, and brand narrative consistency.
- Maintain accuracy and timely updates across all brand representation sources to ensure coherent messaging.
- Translate analytical outputs into actionable guidance for various teams, including PR, content creation, influencer engagement, and owned media channels, ensuring integration of AI visibility principles in ongoing work.
- Design and implement systematic approaches that unify tools, frameworks, and results into daily organizational workflows.
- Drive adoption by educating teams on the utilization, timing, and reasoning behind these systems to maximize practical application.
- Embed AI visibility insights into project briefs, strategic planning, and reporting mechanisms so that they are integral to operational processes.
- Continuously evolve systems by assessing performance, identifying areas for improvement, and applying feedback loops between actions, outputs, and outcomes.
Additional Information
- Monitor visibility metrics regularly to pinpoint improvements or areas of stagnation.
- Iteratively refine recommendations based on observed effectiveness and team feedback.
Industry
Public Relations