Video Editor

About the Role

Peppy, based in Kalkaji, New Delhi, is searching for a Video Editor with 0 to 2 years of experience who comprehends not only how videos should look but also how they perform effectively. This role involves working on a variety of content types including Meta ads, social media videos, product launches, UGC, events, and brand campaigns. The editor will be responsible for transforming raw footage into engaging creatives that attract viewers, maintain their interest, and motivate them to act.

This position embraces both traditional creative editing and innovative AI-powered content creation, requiring the candidate to continuously explore new technologies and methods to produce content that is faster, smarter, and of higher quality.

Key Responsibilities

• Edit diverse video content such as Meta performance ads, user-generated content, Instagram Reels, Shorts, product launch highlights, brand campaign videos, event aftermovies, and behind-the-scenes footage.
• Develop multiple creative versions for A/B testing purposes.
• Add essential elements like captions, motion graphics, transitions, sound design, and visual effects to enhance the video quality.
• Focus on pacing, storytelling, and optimizing viewer retention.
• Utilize AI tools to generate subtitles, voiceovers, B-roll footage, image and video assets, and various creative adaptations.
• Explore and adopt emerging AI-based tools to raise creative standards and accelerate production workflows.
• Collaborate closely with copywriters, designers, creators, and marketing teams during the creative process.
• Maintain an organized project file system and efficient editing workflow.

Requirements

• Strong skills in video editing software such as Adobe Premiere Pro, After Effects, CapCut, or similar.
• Familiarity with AI-enhanced creative and editing tools.
• Deep understanding of producing short-form content tailored to specific platforms.
• Good grasp of pacing, storytelling techniques, and visual communication.
• Awareness of current social media trends and audience engagement behaviors.
• Ability to thrive in a fast-paced work environment requiring rapid delivery.
• High attention to detail with openness to iterative feedback.

Preferred Qualifications

• Experience creating Meta ad creatives and performance-driven marketing content.
• Background working with direct-to-consumer or consumer brands.
• Experience using AI tools like Runway, Veo, Kling AI, Adobe Firefly, CapCut AI, Midjourney, ChatGPT, ElevenLabs, HeyGen, and similar applications.
• Skills in motion graphics and basic animation.
• Basic knowledge of color grading and sound design techniques.

Ideal Candidate Traits

• Always asks how to make content impossible to skip.
• Considers the strength of the opening hook.
• Seeks ways to shorten content while increasing engagement.
• Looks for AI to improve quality and speed of editing.
• Creates multiple better versions of each creative.
• Tracks upcoming editing trends ahead of widespread adoption.