- Experience
- 1–3 yrs
- Salary
- INR 400,000 – INR 700,000 / year
- Openings
- 1
- Posted
- 3 weeks ago
- Work mode
- In office
- Resume
- Required to apply
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Job description
About Healix Scrubs
Healix Scrubs is a premium medical apparel brand dedicated to nurses, doctors, and healthcare professionals. The company designs high-performance scrubs using their proprietary Aeroluxe™ fabric and markets products directly to consumers across the US, UK, Canada, and the GCC regions through platforms like Shopify Plus and TikTok Shop, with fulfillment from a warehouse in California. The brand is operated by AA Brands Inc. with a team based in South Delhi. Currently entering its second year and experiencing rapid growth, Healix Scrubs is assembling its first full team, where each member is responsible for their entire function.
Key Responsibilities
- Create 1 to 2 short-form videos daily tailored for TikTok, Instagram Reels, and YouTube Shorts using user-generated content, creator footage, and product shoots.
- Edit multiple variations of ad creatives for Meta and TikTok ads, including fresh hooks, captions, and formats based on successful concepts.
- Design static visuals and carousel posts using tools like Canva and Figma for social media feed and advertisements.
- Quickly adapt to trending audio or video formats, delivering edits within the same day to capitalize on content momentum.
- Repurpose creator and user-generated content across different platforms and aspect ratios efficiently.
- Maintain a well-organized asset library and a systematic approach to version control for all content.
Qualifications and Requirements
- Between 1 to 3 years of experience editing short-form branded or creator content, with a portfolio submission required as a major part of evaluation.
- Proficiency and speed in CapCut and Adobe Premiere Pro; knowledge of After Effects is advantageous.
- Understanding of direct-to-consumer (D2C) advertising creative principles, including compelling hooks within the first second, captioning, and pacing to maximize viewer retention.
- Strong English language skills to create captions and text overlays suitable for US target audiences.
- Ability to produce high volumes of content independently with minimal supervision, responding to briefs professionally.
Preferred Additional Skills
- Experience in shooting video content as well as editing it.
- Background in performance creative testing, particularly iterating based on winning campaigns.
- Regular, hands-on use of AI tools like Claude or similar for content creation, with the company operating on an AI-first philosophy.