Video Editor

About the Role

Better Insights, a marketing and branding agency specializing in education and healthcare sectors, is seeking a dedicated Video Editor. This role involves more than basic footage cutting; it requires understanding how to create engaging hooks, control pacing, and evoke emotions that captivate viewers. The editor will also participate in on-site shoots to grasp the story beyond post-production.

Key Responsibilities

• Edit videos, both short and long formats, tailored for Meta Ads, Google Ads, YouTube, and social media platforms.
• Create compelling hooks within the first three seconds and design the video flow around emotional cues rather than solely visuals.
• Travel to various locations such as campuses, hospitals, clinics, and events to shoot and coordinate camera work.
• Work closely with the advertising and performance teams to align edits with campaign objectives focusing on conversion rates.
• Incorporate motion graphics, subtitles, sound design, and color grading when necessary.
• Leverage AI-driven tools to enhance productivity, including auto-captioning, AI-assisted rough edits, voice cloning, background removal, and script-to-video technologies.
• Handle multiple concurrent projects and clients efficiently, adhering to quick turnaround demands.
• Keep updated on trending content formats, reels, and platform-specific editing guidelines.

Qualifications and Requirements

• Possess between one and three+ years of video editing experience, whether in an agency, in-house brand, or freelance capacity.
• Demonstrate proficiency with editing software such as Adobe Premiere Pro, DaVinci Resolve, CapCut, with After Effects knowledge considered an advantage.
• Experience using AI-based video and editing tools like Runway, CapCut AI, ElevenLabs, HeyGen, Descript, and Adobe AI features to optimize editing workflows.
• Exhibit a keen understanding of pacing, emotion, and storytelling in video editing, comprehending why certain cuts impact viewers.
• Capability to operate cameras and gimbals during shoots, with active participation beyond just post-production editing.
• Provide a portfolio or reel showcasing work on performance-oriented or brand-focused videos including ads, reels, and campaigns.
• Bonus qualification: prior experience editing content specifically for education or healthcare clients.

Application Details

Candidates are invited to submit a portfolio or reel along with their resume for consideration.