Vice President Marketing

About the Role

Join a leading and rapidly expanding company in the perfume and beauty retail sector as Vice President of Marketing. Situated in Riyadh, Saudi Arabia, this full-time, onsite position requires a seasoned marketing leader to spearhead the marketing division, elevating brand stature, boosting customer connection, and enhancing commercial outcomes.

Key Responsibilities

• Design and implement a comprehensive marketing strategy aligned with the organization's goals, reporting directly to senior executive leadership.
• Oversee the entire marketing department encompassing Brand, Digital, E-commerce, CRM, Content, Media, and Customer Experience to build brand recognition and enduring value.
• Lead coordinated marketing initiatives across retail and digital platforms, including strategies for launching new fragrances and products.
• Utilize data analysis and market intelligence to foster customer acquisition, retention, loyalty, and engagement, identifying areas for expansion.
• Administer the annual marketing budget, define key performance indicators, and optimize return on investment for all marketing efforts.
• Collaborate closely with Sales, Retail, E-commerce, and Commercial divisions to ensure marketing activities support overarching business targets.
• Recruit, develop, and manage a high-achieving marketing team, while overseeing strategic agency collaborations and exploring new market prospects to strengthen competitive positioning.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related discipline; an MBA is advantageous.
• A minimum of 12 years of advancing marketing experience, with at least 5 years in a senior leadership capacity managing a complete marketing function.
• Demonstrated success in leading marketing at a departmental or company-wide level, ideally reporting to executive management or C-suite.
• Strong experience within Perfume, Beauty, Cosmetics, FMCG, Retail, or Consumer Brands sectors.
• Comprehensive knowledge in Brand Management, Digital Marketing, E-commerce, CRM, and Performance Marketing.
• Proven ability to drive brand expansion, enhance customer acquisition, and achieve commercial objectives.
• Thorough understanding of consumer behavior, market developments, and retail environment dynamics.
• Exceptional strategic thinking, commercial insight, leadership capability, and decision-making skills, with experience handling significant budgets and cross-functional teams.