VAS Digital Acquisition & Growth Manager - Remote
Alchemy Global Talent Solutions
Remote · Full Time
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- Experience
- 5+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 4 hours ago
- Work mode
- Work from home
- Resume
- Required to apply
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Job description
Role Overview
We are seeking an accomplished VAS Digital Acquisition & Growth Manager to lead international customer acquisition efforts for mobile value-added services (VAS), mobile gaming, and subscription-based digital products. This full-time remote position focuses on the Middle East and Africa markets, collaborating with over 20 telecom operators across 10 countries.
Key Responsibilities
- Formulate and execute customer acquisition strategies tailored for mobile VAS and digital offerings on an international scale.
- Drive growth in the number of paying subscribers across different telecom operators and markets.
- Design innovative, cost-efficient digital marketing campaigns that can be measured for effectiveness.
- Enhance the full acquisition funnel including user activation, conversion, retention, and minimizing churn rates.
- Boost monetization through subscription models, carrier billing, and lifecycle marketing campaigns.
- Track and analyze key performance indicators such as cost per acquisition (CPA), customer acquisition cost (CAC), conversion rates, revenue, retention, and customer lifetime value.
- Customize campaigns to meet the varying requirements of different countries, target audiences, and telecom operators.
- Collaborate closely with product, commercial, technical, and telecom teams to align strategies and execution.
Candidate Profile
- Minimum of five years in growth or digital acquisition roles with direct experience at a VAS provider, aggregator, mobile content provider, or digital subscription company (experience limited to telecom operators alone is insufficient).
- Demonstrated success in customer acquisition across multiple international markets.
- In-depth knowledge of mobile VAS, carrier billing, and subscription-based services.
- Proven ability to increase subscriber bases while managing acquisition costs effectively.
- Practical experience in leveraging performance analytics, attribution models, and funnel optimization.
- Experience with mobile gaming or digital content sectors will be considered a strong plus.
- Strong proficiency in English along with the capacity for remote collaboration.
Additional Information
This position highly suits professionals with backgrounds in mobile VAS, direct carrier billing, mobile content, digital subscriptions, mobile gaming, and international performance marketing.