User Acquisition & Retention Executive

About 123Greetings

123Greetings.com stands as a leading online platform offering free greeting cards globally, helping users share heartfelt messages for diverse occasions since 1997. Managed by IntraSoft Technologies Limited, they are expanding their footprint in the mobile application sphere.

Role Summary

The User Acquisition & Retention Executive will spearhead the mobile app's App Store Optimization (ASO) and marketing efforts, prioritizing user acquisition, engagement, and retention. This position involves enhancing app visibility on platforms like the App Store and Google Play, executing marketing initiatives, and leveraging data-driven insights to maximize user growth, activity, and long-term value.

Core Responsibilities

• Optimize app store listings by refining app titles, descriptions, keywords, screenshots, and creatives to boost visibility and conversion rates on both the App Store and Google Play.
• Conduct keyword research and competitor analysis to strengthen organic rankings and enhance app discoverability.
• Test and iterate on store metadata and creative elements to improve user conversion continually.
• Design and implement multi-channel marketing campaigns including social media, email, content, and featuring in app stores to increase awareness and app installations.
• Manage promotional and seasonal campaigns aimed at attracting new users.
• Collaborate with content and design teams to align marketing creatives and messaging strategically.
• Investigate and trial emerging marketing channels to widen outreach.
• Monitor acquisition and campaign metrics to identify and exploit growth and efficiency opportunities.
• Create, schedule, and send push notifications that keep users engaged and informed about updates, new features, and offers.
• Administer in-app messaging to target users effectively at key moments within their lifecycle.
• Craft and conduct re-engagement campaigns aimed at bringing back dormant users.
• Pinpoint and implement strategies to boost engagement and retention across the entire user journey.
• Analyze user behavior and campaign performance data to guide strategic marketing decisions.
• Track metrics such as install rates, retention, churn, engagement, and lifetime value (LTV), providing comprehensive reporting.
• Convert analytical insights into actionable recommendations for continuous improvement.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a closely related discipline.
• Experience in App Store Optimization (ASO), app marketing, or digital growth marketing roles.
• Thorough knowledge of the App Store and Google Play ecosystems including their ranking algorithms.
• Familiarity with app analytics and marketing platforms such as App Store Connect, Google Play Console, Firebase, Google Analytics, and push notification or CRM tools.
• Strong analytical capabilities with a proven ability to interpret and act upon data.
• Effective written and verbal communication skills.
• Highly organized, proactive, and results-oriented approach.

Preferred Qualifications

• Practical experience with push notification and in-app messaging platforms.
• Background in managing paid user acquisition campaigns.
• Understanding of retention strategies and lifecycle marketing principles.

What We Provide

• An opportunity to contribute to a globally recognized product that reaches millions.
• A cooperative and growth-driven team environment supporting personal ownership and impact.
• A chance to influence how users find, engage with, and remain loyal to our mobile app.