User Acquisition Lead

About Hypemasters

Hypemasters is a mobile gaming company specializing in performance marketing at scale, enhanced by an internal AI system that automates reporting, data extraction, and monitoring tasks. This setup allows for reduced time navigating dashboards and more focus on strategic initiatives.

Role Overview

We are looking for a seasoned User Acquisition (UA) leader to completely take charge of our user acquisition efforts—from shaping strategy and managing budgets to directing creative processes and overseeing app store presence. This leadership position operates independently and reports directly to senior management with a weekly performance summary. The role is outcome-driven rather than task-managed, granting autonomy to execute based on provided context and objectives.

Responsibilities

• Develop and manage the UA strategy and allocate budgets effectively across paid advertising channels, fully accountable for growth and efficiency goals.
• Guide the creative team using performance insights to ensure a steady flow of innovative and impactful creatives.
• Manage App Store Optimization (ASO) comprehensively, including metadata, visual assets, experiments, and synchronization of organic and paid growth strategies.
• Leverage internal AI and data tools to support decision making, verify outputs, identify gaps, and apply expert judgment where needed.
• Provide leadership with a detailed weekly report highlighting results, strategic decisions, and underlying reasoning.
• Collaborate cross-functionally with creative, data analytics, and executive teams to align marketing strategy with broader business objectives.

Qualifications

• Demonstrated experience managing large paid marketing budgets end-to-end, preferably within mobile gaming or app growth sectors.
• Proven capacity to function autonomously, chart strategic direction, and work without detailed task oversight.
• Strong analytical judgment with the ability to critically evaluate and challenge automated reporting data.
• Experience leading creative strategy and app store optimization, extending beyond just managing paid advertising channels.
• Exceptional communication skills, capable of translating complex performance metrics into clear and compelling narratives for executives.

Preferred Attributes

• Experience collaborating with AI-assisted or automated marketing tools.
• Background in expanding user acquisition within lean or AI-enhanced team frameworks.

What We Provide

• Complete ownership of a critical function with minimal supervision.
• Access to contemporary AI-driven tools that streamline routine tasks.
• Direct communication channels to leadership, ensuring swift decision-making and influence.