Territory Sales Representative

About the Company

All About is Ireland's fastest expanding functional drink brand, specializing in kombucha and live sodas that prioritize health benefits, exceptional taste, and environmental responsibility. From their carbon-neutral brewery in Galway, they have rapidly grown to be available in over 1000 stores across Ireland, with multiple new product launches and expansion strategies planned for the upcoming years 2026 and 2027.

Role Overview

This position is a proactive field sales role focused on developing new business, enhancing existing client relationships, and ensuring optimal product placement for visibility and sales. The successful candidate will manage their assigned territory independently, reporting directly to the Commercial Manager and collaborating with the founding team and senior management.

Key Responsibilities

• Acquire new customers within grocery, convenience, café, and independent retail sectors.
• Expand product distribution across Dublin and Leinster regions.
• Forge and maintain strong connections with store managers, owners, and buyers.
• Drive sales growth in current accounts and identify opportunities for additional product ranges.
• Conduct follow-ups on new listings and encourage repeat purchases.
• Merchandise products effectively to enhance shelf and fridge visibility.
• Ensure accurate implementation of pricing, product ranges, and promotions.
• Manage product samples and maintain contact with potential new accounts.
• Plan and execute efficient weekly sales routes throughout the territory.
• Maintain comprehensive, up-to-date customer and follow-up records using CRM tools.
• Collaborate closely with the broader sales team and other All About departments.
• Take responsibility for achieving monthly and quarterly sales targets within the territory.

Candidate Profile

• Proven experience in field sales is essential.
• Background in FMCG, beverages, food, convenience or hospitality sales is highly valued.
• Demonstrated success in opening new accounts and nurturing relationships.
• Comfortable initiating face-to-face contact with potential customers.
• Excellent organizational and follow-up skills.
• Strong commercial insight including pricing, margin optimization, and volume management.
• Ability to autonomously manage a broad sales territory.
• Competent in CRM usage and reporting practices.
• Proactive mindset with a competitive, solution-oriented approach.
• Possession of a full, clean driving license is mandatory.

Why Join All About?

• Be part of a fast-growing FMCG company in an exciting beverage category.
• Experience growth around 75% year-on-year.
• Work within a compact, ambitious team of 15 with expansive growth objectives.
• Varied product portfolio within the functional drink sector.
• Planned launch of several innovative products over the next two years.
• Upcoming investment round in late 2026 to further accelerate growth.
• Engage with a highly motivated team with a strong drive for success.
• Opportunity to join early in the company's growth phase and share in its achievements.
• Strong possibilities for career advancement as the company scales.

Compensation Package

• Base salary ranging between €36,000 and €40,000 yearly based on experience.
• Targeted performance bonus between €8,000 and €12,000 annually, largely influenced by territory sales achievements, acquisition of new active clients, distribution expansion, repeat orders, and overall quality of new business.
• Bonus amounts represent on-target earnings (OTE) and can exceed these figures for exceptional performers.