Territory Sales Executive

Overview

The Territory Sales Executive will be tasked with expanding the company's retail footprint within the designated territory spanning from Barasat to Hasnabad in the Basirhat subdivision. This full-time, field-driven role involves discovering and onboarding new retail outlets, driving product availability, and strengthening market presence.

Primary Responsibilities

• Explore and identify prospective retail stores and business prospects in the assigned geographical area.
• Engage with potential retailers to present product lines and business opportunities effectively.
• Secure onboarding of new retail partners to widen distribution reach.
• Clarify product details, pricing structures, trade schemes, and promotional offers to retail partners.
• Initiate and manage order placements from newly acquired retail outlets, ensuring timely processing.
• Nurture relations with retailers for sustained repeat business and brand loyalty.
• Perform market surveys regularly to detect gaps, new opportunities, and monitor competitor actions.
• Ensure optimal product placement, display, and merchandising standards at retail points.
• Coordinate with internal teams to maintain adequate stock levels and on-time deliveries.
• Manage retailer payment follow-ups and collections adhering to company guidelines.
• Meet or surpass monthly benchmarks related to outlet acquisition, sales volumes, and market saturation.
• Keep meticulous records of store visits, new registrations, and sales activities.
• Prepare and submit daily, weekly, and monthly operational and sales reports.
• Represent the organization with professionalism, safeguarding its market reputation.

Qualifications and Experience

• Minimum educational qualification: Higher Secondary (12th Pass) or equivalent; candidates with relevant sales exposure will be favored.
• Experience ranging from 1 to 3 years in field sales, retail network development, or related sectors such as FMCG, consumer durables, building materials, paints, or electrical goods.
• Fresh graduates with a strong sales drive and willingness to travel are also encouraged to apply.

Key Skills and Competencies

• Expertise in retail market development and customer acquisition strategies.
• Proficient in field sales tactics and lead prospecting.
• Effective communication, negotiation, and sales closing skills.
• Ability to foster and maintain strong customer relationships.
• Competence in conducting market analysis and competitor monitoring.
• Good time management and strategic route planning abilities.
• Basic proficiency with computer and mobile applications pertinent to sales operations.

Performance Metrics

• Number of new stores integrated into the network.
• Rate of new customer acquisition and order generation.
• Sales contribution from freshly developed outlets.
• Coverage of the territory and quality of retail interactions.
• Customer retention and frequency of repeat orders.
• Compliance with merchandising and product availability standards.
• Efficiency in payment collections and outstanding recovery.
• Achievement of monthly and quarterly sales targets.

Work Environment & Conditions

• Role is entirely field-based with extensive travel within the allocated territory.
• Regular engagement with retailers, distributors, and internal sales teams required.
• Working hours are flexible to suit market and customer needs.
• Possession of a valid driving license and readiness to travel frequently preferred.