Technical Product Marketing Manager - EMEA

About the Role

Bright Data is seeking a Technical Product Marketing Manager focused on developer-facing products to lead their positioning, messaging, and go-to-market strategies. This role is highly hands-on, involving direct interaction with the products through testing and understanding user perspectives. The successful candidate will orchestrate campaigns and programs across multiple channels to stimulate significant growth, influencing both revenue goals and product development priorities.

Key Responsibilities

• Develop and maintain clear, unique, and technically precise product positioning and messaging to ensure alignment across channels, enhancing conversions and pipeline quality.
• Lead end-to-end go-to-market and product launch strategies, including decisions on pricing, packaging, and promotions, collaborating across departments to maximize pipeline and revenue impact.
• Continuously gather and analyze market, customer, and competitive intelligence to shape GTM strategies and inform product roadmap, pricing, and positioning.
• Drive initiatives that enhance discoverability and preference by AI agents and developers through documentation, content, and integrations to establish the products as default choices.
• Enable sales teams with effective tools, content, and knowledge to confidently sell and support the products.
• Create and manage all marketing and GTM content including product pages, launch materials, technical comparisons, and enablement resources.
• Collaborate on channel and campaign planning, brand narrative, thought leadership, and partnerships within ecosystems.

Qualifications

• At least 3 years of experience in product marketing or technical marketing, preferably involving API-first, data, infrastructure, or developer tool products.
• Demonstrated success in launching technical products and managing cross-functional programs involving Product, Sales, Growth, and Developer Relations teams.
• Strong technical understanding of software development lifecycles, developer evaluation and adoption processes, AI ecosystems, and the impact of coding agents and modern environments on development work.
• Excellent English writing skills, capable of producing clear and precise content for both technical and business audiences.
• Analytical aptitude with comfort analyzing funnel metrics, adoption rates, and win/loss data.

Preferred Experience

• Practical development experience or background as a developer considered a significant advantage.
• Familiarity with AI/ML data ecosystems including training data, retrieval augmented generation (RAG), agents, and multi-cloud platforms.
• Experience working with both product-led growth (self-service) and enterprise sales strategies.