Technical Marketing Consultant

Role Overview

WE-EF Lighting seeks a technically adept marketing professional to transform complex lighting technologies into engaging narratives. This position involves crafting clear product messaging, developing marketing content, and managing digital communications across Australia and New Zealand. You will enable lighting designers, engineers, architects, Sales Partners, and government agencies to understand WE-EF's product advantages and applications.

Key Responsibilities

• Develop innovative marketing content using your creative approach.
• Lead product launch initiatives by converting technical data into compelling, benefit-focused messaging.
• Produce digital brochures, Continuing Professional Development (CPD) materials, product solution presentations, and other technical marketing documents for the Sales Partner Network.
• Maintain and update the Australian website, overseeing digital design assets and social media output.
• Provide support to fellow Marketing team members as needed.
• Coordinate LightBox visits with interstate sales partners, serving as the primary front-of-house contact and delivering exceptional customer service to clients.
• Collaborate with external photographers and content creators to ensure marketing materials reflect brand standards.
• Adapt global WE-EF marketing campaigns and assets for the Australia and New Zealand markets.
• Assist the sales team and partners with product presentations, application guides, and customer resources.
• Monitor industry and product trends to articulate WE-EF’s technical strengths and differentiation effectively.

Qualifications and Skills

• Experience in technical marketing, product marketing, or communications within the lighting industry or related fields.
• Ability to comprehend and simplify technical details into engaging customer benefits.
• Strong skills in writing, presenting, organizing, and coordinating stakeholders.
• Proactive approach with high attention to detail and capability to manage multiple deadlines simultaneously.
• Familiarity with digital content creation, presentations, and marketing collateral; knowledge of design software or CMS platforms is an asset.
• Experience in lighting is preferable; candidates from electrical, engineering, architectural products, or other technical sectors are encouraged to apply.

Benefits

• Opportunity to work with a renowned international lighting brand.
• Collaboration with global and regional teams to influence communications related to architectural, urban, and landscape lighting products.
• Chance to expand technical product expertise while contributing directly to marketing quality and sales support initiatives.