Strategy Director

About Leo Australia

Leo Australia is dedicated to continual reinvention, adapting and evolving to meet today's shifting demands by employing creative problem-solving to achieve commercial success for clients. Recognized as one of Australia's top communications agencies, their ambition is to be the world's most innovative creative solutions company while maintaining a fun and collaborative culture.

Role Overview

We are seeking a Strategy Director to join the Sydney office to lead strategic initiatives for a portfolio of notable brands. This role involves shaping integrated strategies connecting brand development, creative execution, media, and customer experience while closely collaborating with senior clients and creative teams.

As a Strategy Director, you will translate complex business, cultural, and customer challenges into clear strategic guidance that inspires exceptional creative work and drives measurable commercial returns.

Key Responsibilities

• Lead strategic direction across multiple integrated client accounts.
• Develop comprehensive brand, communication, and campaign strategies aligned with business objectives and customer needs.
• Analyze research, data, and cultural trends to identify growth opportunities.
• Create motivating creative briefs that foster outstanding ideas.
• Collaborate with creative, media, and client teams to develop seamless concepts across customer touchpoints.
• Facilitate workshops, planning sessions, and engage in stakeholder discussions.
• Offer trusted strategic advice to senior client leaders.
• Contribute to organic growth, thought leadership, and new business development within the agency.
• Enhance the overall caliber of strategic thinking agency-wide.

Qualifications & Experience

• Extensive background in strategy, planning, brand consulting, or related fields.
• Strong proficiency in brand, communications, and creative strategy development.
• History of generating insight-driven work that achieves both commercial and creative success.
• Solid understanding of customer journeys, marketing channels, media, and measuring marketing effectiveness.
• Ability to distill complex information into clear, engaging strategic direction.
• Proven experience influencing senior stakeholders through presentations.
• Excellent facilitation and storytelling abilities in workshop settings.
• Collaborative approach with a passion for partnering with creative teams.
• Commercially curious mindset with aptitude for recognizing growth opportunities.

Additional Information

At Leo Australia, strategic leadership is a key partner in producing outstanding outcomes. Joining means access to an acclaimed agency promoting creativity, collaboration, and constant evolution, with autonomy and chances to work on diverse projects across industries and audiences.

Benefits provided by Publicis Groupe include:

• A comprehensive Wholeself program focusing on physical, mental, and financial health.
• A vibrant, supportive office environment with a flexible work approach.
• Access to the global AI platform Marcel, enabling career mobility and cross-network collaboration.
• Over 15,000 online Learning & Development opportunities through Marcel Classes.
• A culture of open feedback and structured career conversations.
• Diversity, Equality, and Inclusion initiatives driven by multiple specialized committees.
• Leave benefits such as Birthday Leave, Flexible Public Holidays, and extra leave after two years.
• Work Your World program allowing employees to remotely work from anywhere worldwide for up to six weeks annually.
• Comprehensive parental leave policies and carer leave options.
• Access to mental health and wellbeing resources through digital platforms like Sonder.
• A supportive workplace culture embracing employees with serious illnesses via the Working With Cancer Pledge.
• Partnerships with organizations endorsing diversity, inclusion, family-friendly operations, and disability networks.

Diversity and Inclusion Statement: At Publicis Groupe, inclusion and respect for diverse backgrounds and identities is core to culture and driving the best outcomes. They encourage applications from individuals who identify with underrepresented groups and prioritize values like inclusivity, collaboration, adaptability, courage, and integrity over strict criteria.

The agency is open to offering reasonable adjustments for applicants requiring support or accommodations during recruitment.