Strategic Partner Manager - Audience Network

Role Overview

We are looking for a Strategic Partner Manager to spearhead the development of strategic partnerships within the programmatic advertising space. This position focuses on encouraging publisher uptake of Meta's Audience Network, targeting both gaming and non-gaming mobile applications. You will lead end-to-end new business sales cycles, engaging with top-tier publishers primarily in the Greater China region, promoting the complete Meta Publisher Solution and facilitating smooth onboarding onto the Audience Network platform.

Key Responsibilities

• Manage the full sales process from identifying prospects to negotiating and finalizing contracts followed by onboarding.
• Collaborate with APAC cross-functional teams including Partner Engineering, Gaming Platform Partnerships, Advertiser sales, and local Meta units in Greater China as well as headquarters teams.
• Develop and implement long-term business strategies in partnership with the Audience Network leadership.
• Lead account planning and customer success initiatives to foster product adoption and growth.
• Supervise daily operations with assigned publishers ensuring exceptional service delivery.
• Provide regional leadership and represent Meta at conferences, industry events, and developer forums.
• Deliver Meta Audience Network's value proposition to a range of stakeholders from executive to technical levels to boost engagement and adoption.
• Conduct strategic and operational reviews regularly with customers to align on needs and directions.
• Advise Publisher sales and marketing teams on growth-driven go-to-market techniques.
• Gather actionable feedback from publishers to help guide product roadmap decisions.
• Maintain up-to-date expertise on Audience Network products, adapt swiftly to product updates, and disseminate accurate communications to stakeholders.
• Report on revenue, market trends, business forecasts and meet established sales targets regularly.

Required Qualifications

• At least 8 years' experience in sales, business development, or product marketing within the mobile ecosystem.
• Proficient in ad tech, familiar with DSPs, SSPs, Ad Networks, in-app measurement platforms and ad serving technologies.
• Extensive knowledge of Greater China mobile app developer ecosystem, especially gaming and monetization solutions.
• Fluent in Mandarin Chinese and English, capable of engaging with stakeholders in both languages.
• Confident presenter skilled at communicating with audiences at all organizational levels, including executive and technical teams.
• Strong analytical capabilities with the ability to narrate data effectively.

Preferred Qualifications

• Experience implementing responsible, ethical AI standards including risk assessments and bias mitigation.
• Proven use of AI tools to improve workflows and impact metrics positively.
• History of thriving in fast-paced, collaborative environments and willingness to travel for business up to 30% of the time.
• Deep insight into mobile and online advertising trends with enthusiasm for new technology and innovations.
• Continuous upskilling in AI-related skills such as prompt engineering and agent orchestration.

About Meta

Meta develops technologies to connect people, foster communities, and empower businesses. Since the launch of Facebook in 2004, and subsequent apps like Messenger, Instagram, and WhatsApp, our platforms have changed social connectivity globally. Now, we are advancing into augmented and virtual reality, aiming to redefine digital interaction beyond screens, distance, and physical boundaries. Join us to help shape the future of social technology.