Store Manager

About Sweet Dreams

Sweet Dreams is a renowned Indian brand specializing in sleepwear and lifestyle products, boasting a heritage of more than 35 years. The brand focuses on delivering comfort, style, and quality through its wide assortment of sleepwear, loungewear, and intimate apparel. With an expanding retail footprint across the country, Sweet Dreams is strengthening its customer-focused retail team to spearhead future growth phases.

Role Overview

The position of Store Manager calls for a dynamic and goal-oriented individual to oversee the daily operations of our Exclusive Brand Outlet (EBO). This role involves driving sales performance, managing and building the store team, delivering excellent customer experiences, and upholding company standards.

Primary Responsibilities

• Consistently meet or surpass sales and revenue goals for the store.
• Oversee daily store operations ensuring smooth and efficient workflows.
• Lead, inspire, and develop the store team to enhance their productivity.
• Organize and execute ongoing product knowledge and sales training sessions.
• Monitor performance metrics of team members and provide continuous feedback and coaching.
• Analyze local competitor behavior, market trends, and customer preferences to stay competitive.
• Collect and interpret feedback from customers and staff, implementing relevant improvements.
• Ensure the implementation of company policies related to sales, merchandising, and visual displays.
• Maintain accurate inventory levels, stock integrity, and enforce store discipline.
• Adhere strictly to company guidelines, standard operating procedures, grooming standards, and regulatory compliance.
• Promote a customer-centric culture delivering an outstanding shopping experience.
• Identify and pursue opportunities for ongoing enhancements in sales, operational efficiency, and customer service.

Required Skills and Competencies

• Strong aptitude in sales and business management.
• Excellent leadership qualities with proven team management capabilities.
• Effective communication and interpersonal skills.
• A strong focus on providing excellent customer service.
• Capability to analyze sales data and implement corrective strategies.
• In-depth knowledge of retail operations and store management practices.
• Adeptness at working in high-paced, target-oriented environments.
• Awareness of local market dynamics and competitor strategies.

Education and Experience

• Graduate degree in any discipline; additional qualifications in Retail or Fashion Management are a plus.
• Minimum of 5 years' experience managing retail store operations, preferably in Apparel, Fashion, Lifestyle, or Premium Retail sectors.
• Preference given to candidates with experience in Exclusive Brand Outlets or Brand Retail.