Software Development Engineer III - Full Stack Development - Ads Manager Team

Company Overview

HighLevel is an AI-powered, comprehensive white-label sales and marketing platform designed to help agencies, entrepreneurs, and businesses enhance their digital presence and accelerate growth. Serving a global community exceeding 2 million businesses across diverse industries, the platform equips users with tools to capture, nurture, and convert leads into loyal customers. As of mid 2025, HighLevel processes more than 4 billion API calls daily, manages upwards of 2.5 billion message events per day, handles over 470 terabytes of data across five databases, operates 250+ microservices, and supports over one million hostnames.

Our Team and Culture

Operating in a remote-first setup with over 1,500 employees across 15+ countries, HighLevel fosters a culture emphasizing creativity, collaboration, and impactful innovation. The company values a supportive environment where ideas thrive and people come first regardless of location.

Impact

The platform facilitates over 1.5 billion messages, generates 200 million+ leads, and manages 20 million conversations monthly to empower over 2 million businesses worldwide.

Team and Role Overview

The Ads Manager team manages millions of sales funnels, websites, attribution tools, forms, and surveys for lead generation integrated with HighLevel CRM. This role requires autonomy, technical mentorship for other developers, and collaboration with cross-functional teams such as product, support, and customer success.

Position Summary

We seek a passionate and highly skilled Senior Software Development Engineer (SDE3) specializing in Ads Manager to design and develop scalable backend systems and user experiences for ad campaign creation, optimization, reporting, and automation across multiple advertising networks.

Key Responsibilities

• Architect and implement scalable backend services and APIs for the Ads Manager platform.
• Integrate with major advertising platforms including Meta Ads, Google Ads, LinkedIn Ads, and others.
• Develop systems supporting campaign publishing, audience targeting, attribution tracking, analytics, reporting, and automation workflows.
• Enhance publishing reliability and minimize user churn during campaign setup.
• Collaborate closely with Product and Design teams to discuss requirements and assess feasibility.
• Engage in architectural deliberations and make informed technical decisions.
• Optimize application performance, scalability, and dependability.
• Produce clean, maintainable, and testable code.
• Contribute actively to best engineering practices including code reviews and continuous improvement of software development lifecycle (SDLC) processes.
• Own feature development end-to-end and actively participate in sprint planning, estimation, and retrospectives.
• Liaise with QA teams to ensure high-quality product releases.
• Communicate proactively with cross-functional teams, reporting blockers and progress effectively.

Required Skills and Experience

• Minimum of 4 years in software engineering roles.
• Proficient in Node.js and TypeScript/JavaScript development.
• Strong experience with MongoDB database systems.
• Skilled in creating and maintaining REST APIs.
• Experience designing scalable backend architectures and microservices.
• Solid understanding of distributed systems and asynchronous processing.
• Hands-on working knowledge of cloud platforms such as AWS or Google Cloud Platform.
• Familiar with continuous integration/continuous deployment (CI/CD) pipelines and modern development workflows.
• Excellent debugging, analytical, and problem-solving capabilities.
• Ability to work autonomously with a high degree of ownership and accountability.

Additional Desirable Expertise

• Exposure to front-end frameworks like Vue.js or React.js.
• Experience with advertising APIs or marketing technology products.
• Understanding of event-driven architectures and messaging systems such as Redis, Kafka, or RabbitMQ.
• Knowledge of analytics and reporting infrastructures.
• Familiarity with AI-enhanced or automation-focused software products.
• Experience working in fast-paced Software-as-a-Service (SaaS) environments.

Equal Employment Opportunity and Privacy

HighLevel is committed to being an Equal Opportunity Employer. The company may collect voluntary demographic information to comply with affirmative action and legal regulations, ensuring this data remains separate from hiring decisions. Prospective candidates are encouraged to review the company’s Privacy Policy for further details. Artificial intelligence may assist in parts of the hiring process, but final decisions rest with human evaluators.