Social Media Specialist

Overview

Adventus.io seeks an inventive and results-focused Social Media Specialist to oversee and expand our social media presence, implement paid campaigns, and enhance customer interactions via WhatsApp marketing. This role demands proactive management of social platforms, strategic ad campaigns, and data-driven optimization to generate leads.

Key Duties

• Manage and enhance the organization's visibility across Facebook, Instagram, LinkedIn, and other channels.
• Design, schedule, and release compelling content that aligns with brand and marketing goals.
• Create, optimize, and administer paid advertising on Meta Ads, Google Ads, and analogous platforms.
• Lead WhatsApp marketing initiatives through broadcast messaging and engagement efforts using WhatsApp Business/API.
• Track and analyze campaign results, adjusting strategies to maximize ROI and lead conversions.
• Work closely with creative and content teams to produce impactful advertisements and visuals.
• Generate periodic performance reports and recommend actionable enhancements.
• Keep abreast of emerging trends in social media, advertising technologies, and digital marketing best practices.

Candidate Profile

• Holder of a Bachelor's degree in Marketing, Digital Marketing, Communications, or related discipline.
• Between 2 to 4 years of proven experience in social media management, paid ads, and WhatsApp marketing.
• Proficient in using Meta Ads Manager, Google Ads, Google Analytics, and WhatsApp Business/API platforms.
• Strong competency in audience segmentation, campaign tuning, and performance marketing techniques.
• Effective communicator with strong copywriting and analytical capabilities.
• Experience within the Education or EdTech sector is advantageous.