Social Media Manager

About HapinusCare

Biophila Wellness Private Limited, operating under the brand HapinusCare, is a rapidly growing organization focused on mental health and wellness. We provide expert psychological counseling, therapy, assessment, and allied services across several locations in Kerala. Our mission is to increase accessibility to professional mental-health support and foster awareness through ethical, responsible, and engaging communication.

Role Overview

HapinusCare is seeking a creative and results-driven Social Media Manager for a full-time role based in Thiruvananthapuram. This position entails devising and implementing social media strategies that elevate our digital presence across platforms such as Instagram, Facebook, LinkedIn, and YouTube. The ideal candidate will combine content strategy, storytelling, creativity, analytics, and brand management to produce content that not only engages but also builds trust, brand authority, and qualified leads.

Key Responsibilities

• Create and implement monthly and annual social media strategies and content calendars.
• Oversee the brand’s presence on Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
• Develop innovative concepts for varied content formats including reels, videos, carousels, stories, podcasts, and awareness campaigns.
• Craft compelling hooks, captions, scripts, headlines, and effective calls to action.
• Collaborate with psychologists, psychiatrists, therapists, management, designers, videographers, and editors to produce content.
• Organize and execute mental health awareness initiatives aligned with important topics and observance days.
• Create emotionally engaging, educational stories adhering to professional and ethical standards.
• Document and promote branch events, conferences, workshops, launches, collaborations, and milestones.
• Enhance personal branding and thought leadership profiles of key HapinusCare professionals when necessary.
• Manage engagement by monitoring comments, messages, and brand reputation online.
• Track and analyze metrics, including reach, impressions, engagement, follower growth, saves, shares, inquiries, and leads.
• Generate monthly performance reports with actionable recommendations for improvement.
• Stay updated on trends, competitor activities, platform changes, and emerging content formats.
• Coordinate with the marketing team to align organic social content with SEO, paid campaigns, lead generation, and brand strategy.
• Ensure consistent brand identity, tone, and visual standards across all platforms.
• Maintain mental health content that is responsible, sensitive, evidence-based, and protects client confidentiality.

Qualifications

• Proven experience managing social media accounts for brands, organizations, or agencies.
• In-depth knowledge of Instagram, Facebook, LinkedIn, and YouTube platforms.
• Excellent skills in content creation, storytelling, copywriting, and communication.
• Ability to design engaging short-form video and reel content.
• Experience with social media analytics and performance tracking.
• Understanding of digital marketing, branding, lead generation, and audience growth strategies.
• Basic knowledge of Meta Ads and paid digital campaigns is advantageous.
• Familiarity with creative tools such as Canva, video editing software, and AI-based content tools is a plus.
• Background in healthcare, mental health, education, wellness, or related service marketing preferred.
• Strong proficiency in English and Malayalam communication.
• Capability to handle multiple projects, deadlines, campaigns, and stakeholder coordination.

What We Value

We seek someone who goes beyond routine posting to ask critical questions about audience engagement, trust-building, and business impact through social media. The goal is to develop a brand strategy that attracts meaningful, engaged followers and drives real growth.