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- Posted
- 3 weeks ago
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Job description
About Madify
Madify is a rapidly expanding creator management firm in India, collaborating with over 300 creators specializing in beauty, parenting, fashion, and lifestyle sectors. It delivers comprehensive influencer campaign management for both domestic and international brands and is in the process of expanding its team in Delhi.
Why Work at Madify
- Enjoy a standard 5-day workweek
- Basic health insurance fully provided
- Enforced mandatory rest periods for employees experiencing burnout
- Accelerated salary review process based on performance, bypassing yearly cycles
- Integration of AI tools and advanced workflows ensuring focus on meaningful work
Role Overview
As the Social Media Manager, you will take full responsibility for managing Madify's social media footprint and contribute to content development for client brands. This position combines strategic planning with direct content creation, encompassing content scheduling, caption writing, video production, and performance tracking on platforms including Instagram and LinkedIn.
Candidate Profile
This opportunity welcomes both fresh graduates and experienced professionals:
- For freshers: Proven experience with personal or academic social media projects demonstrating content effectiveness beyond aesthetics.
- For experienced individuals: Prior management of social media presence in agencies or brands, with an understanding of engaging content that retains audience interest.
Key Responsibilities
- Develop and manage Madify's content calendar for Instagram and LinkedIn
- Create relatable captions and scripts, avoiding corporate jargon
- Produce and edit reels, carousel posts, and static images
- Handle community engagement including responses to comments and direct messages
- Monitor content metrics to continuously improve performance
- Support client content through briefing and strategic input for creator campaigns
- Provide clients with platform-specific content strategies and innovative ideas
- Keep abreast of social media trends to enhance client offerings
Desired Skills and Experience
- Some background in managing social media either for agencies, brands, or personal projects
- Strong visual sensibility for producing appealing content
- Ability to create and edit short-form video content using basic tools or smartphones
- Effective writing skills with a natural tone
- Practical knowledge of Instagram and LinkedIn functionalities from a professional standpoint
- Basic understanding of analytics metrics like reach, engagement, and saves
Distinctive Features of This Role
- Produce content that is actively published and seen rather than remaining unused
- Engage in both agency branding and client projects
- Opportunity for expedited career advancement based on results
- A compact team environment where contributions are valued and visible
Compensation and Location
Salary is negotiable depending on experience. This full-time position is based on-site in Guwahati, Assam.