Social Media Manager

About SounDisruptr

SounDisruptr is a dynamic music marketing agency and strategic collaborator catering to artists, labels, and music executives. With over ten years of expertise spanning Africa, the UK, and multiple international markets, the team has elevated more than 100 artists and labels through digital promotion techniques, including social media campaigns, influencer partnerships, DSP marketing, playlist pitching, and YouTube advertising. Beyond digital, SounDisruptr manages press and PR, club and street promotions, and comprehensive branding efforts such as EPK creation, SEO, artist verification, digital billboards, and music charting. The company's vision is to amplify African talent on the global music stage by connecting artists with the appropriate audiences.

Role Overview

The Social Media Manager role, based in Abuja, operates on a hybrid schedule with some work-from-home flexibility. This full-time position involves crafting, scheduling, and publishing engaging social media content to boost brand visibility and audience engagement. The incumbent will oversee social calendars, optimize post performance, collaborate with design teams, and track emerging trends in music and digital culture. Responsibilities also include analyzing metrics, reporting, and fine-tuning strategies based on platform insights and analytics.

Key Responsibilities

• Lead the daily content creation and publishing for Kevin Eze's personal brand channels, which serve as the thought leadership core of SounDisruptr's ecosystem. This differs from agency-focused content on the @soundisruptr page, with strict adherence to keeping the two pages separate.
• Develop scripts and schedule varied content types including Reels, carousels, and reaction videos across Kevin's platforms.
• Apply the XP Hook Test rigorously to all hooks, ensuring they meet 2 out of 3 criteria: Trigger Emotion, Grab Attention, or Spark Curiosity before posting.
• Classify each content piece under one of the Three Content Missions: Reach, Trust, or Conversion, aligning the call-to-action accordingly.
• Manage and update a weekly content calendar to maintain consistent posting schedules.
• Enforce the Collab Rule, ensuring 40–50% of music-marketing posts tag both @Xclusive_Pikin and @soundisruptr accounts, except on service promotions and client showcases.
• Respond to comments and direct messages within a one-hour window during specified core business hours.
• Support live campaigns by maintaining a baseline of 2–3 posts per day, increasing to 3–4 posts during intensified promotional periods.

Essential Knowledge

• Deep understanding of Kevin's target audience: independent Nigerian/African artists aged 20–35, with 5,000 to 50,000 monthly listeners, typically skeptical due to prior unsuccessful promotions and requiring localized and currency-specific proof.
• Familiarity with Kevin's multiple scripting styles including Default Organic, Paid Ads, Andromeda (User Generated Content), and Hybrid approaches.
• Proficiency with the Five Hook Psychology Categories: Contradiction, Exposure, Call-Out/Recognition, Status/Aspiration, and Raw Behind-The-Scenes content.
• Strict adherence to Kevin's Branding Red Lines, such as no personal content sharing, avoiding double dashes, refraining from emojis in professional posts, and not using unsubstantiated claims like "Nigeria's #1" or the word "elevate."

Critical Role Requirements

• Impeccable enforcement of the Two-Page Rule without exceptions unless explicitly authorized by the CEO.
• Compliance with the one-hour comment and DM response mandate during core hours.
• Submission of weekly content and social media performance reports every Wednesday before 9:00 AM.
• Understanding and acceptance of the strike system according to the Company Handbook, which penalizes late reports, missed time tracking, or deviations from standard operating procedures.

Escalation Guidelines

Any violations of brand guidelines should be reported to the Head of Admin, who will escalate to Kevin for resolution. Matters involving new offers, pricing, client-sensitive information, or topics related to the @soundisruptr agency page must be directly routed to Kevin.

Candidate Qualifications

• Proven expertise in Social Media Marketing and Optimization with experience managing campaigns on platforms such as Instagram, TikTok, X (Twitter), Facebook, and YouTube.
• Strong content strategy and copywriting skills to produce clear, engaging, and brand-consistent messaging tailored to various audience segments.
• Excellent communication abilities for effective teamwork and handling feedback professionally.
• Prior experience in the music or entertainment sectors, particularly in digital promotion for artists or record labels, is highly advantageous.
• Familiarity with social media analytics, scheduling tools, and a basic grasp of paid social media advertising techniques.
• Ability to multitask, meet deadlines, and thrive in a fast-moving, creative environment.