Social Media Manager
Varanasi, Uttar Pradesh, India · Full Time
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- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- 4 weeks ago
- Work mode
- In office
- Education
- Marketing or Communications or Business or equivalent practical experience
- Resume
- Required to apply
Where you'll work
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Job description
About Bharat Silk House
Bharat Silk House is a well-established traditional textile and apparel company located in Varanasi that specializes in premium silk products and ethnic wear. The business caters to customers looking for authentic, culturally inspired designs blended with modern fashion elements. The company prioritizes genuineness, customer happiness, and compelling brand storytelling through its visual content.
Role Overview
This position is a full-time, in-person role requiring the Social Media Manager to develop, schedule, and publish content across platforms including Instagram, Facebook, and others that highlight Bharat Silk House’s product range and brand ethos. Responsibilities involve managing content calendars, crafting engaging posts and captions, optimizing publications for better reach and engagement, analyzing social media metrics, and promptly handling audience interactions. The role demands collaboration with marketing and store teams to produce photos and videos of products, executing promotional campaigns, and ensuring consistency in brand messaging. The manager will keep abreast of industry trends relating to fashion, textiles, and digital marketing best practices to drive the brand's online growth.
Qualifications and Skills
- Demonstrated expertise in Social Media Marketing and optimization techniques aimed at campaign development and audience engagement enhancement.
- Strong ability to strategize content and write persuasive captions and marketing text.
- Excellent communication skills for internal coordination and professional online audience engagement.
- Basic competency in creating visual content, including photography and short video production, with familiarity in social platforms like Instagram, Facebook, and WhatsApp Business.
- Skill in analyzing performance data from social media channels and adapting strategies accordingly.
- Detail-oriented with effective time management to juggle multiple promotional activities concurrently.
- Preferable prior experience in managing social media accounts, digital marketing, or in the retail or fashion marketing sectors.
- Educational background in Marketing, Communications, Business, or related fields is a plus but practical experience is also valued.