Social Media Manager

About EN TOI and Role Overview

EN TOI is searching for a Social Media Manager with 2 to 4 years of experience, passionate about fashion, storytelling, and crafting compelling digital identities. This role can be based remotely or in Rajkot, Gujarat. The ideal candidate will create immersive brand experiences that inspire engagement beyond routine content scheduling.

Primary Responsibilities

• Design and implement the social media strategy centered mainly on Instagram.
• Manage monthly content calendars aligned with brand campaigns, product launches, and business objectives.
• Develop and publish diverse content formats, including Reels, Stories, carousels, static images, user-generated content, and campaign-driven material.
• Conceive creative concepts and narratives consistent with EN TOI’s brand aesthetics and positioning.
• Write captivating captions, hooks, and calls to action while maintaining a cohesive brand voice.
• Monitor fashion, lifestyle, and social media trends and adapt them into relevant content for the brand.
• Collaborate effectively with photographers, videographers, designers, influencers, and other creative stakeholders.
• Coordinate creator and influencer partnerships to amplify brand visibility.
• Analyze content performance and apply insights to enhance reach, engagement, and conversions continually.
• Conduct competitor and emerging brand analysis to uncover potential growth opportunities.
• Take full responsibility for the day-to-day social media engagement, ensuring every post reflects EN TOI’s unique identity.

Candidate Profile and Requirements

• 2-4 years of professional experience in social media management, preferably within fashion, accessories, beauty, lifestyle, or direct-to-consumer sectors.
• Deep familiarity with Instagram platform, especially Reels and social-first content approaches.
• Outstanding abilities in creative ideation and storytelling.
• Strong visual sensibility and appreciation for premium brand aesthetics.
• Proficient in articulating brand identity through engaging digital content.
• Excellent copywriting and communication skills.
• Experience collaborating with content creators, photographers, and creative teams.
• Data-oriented mindset with competence in social media analytics to optimize content effectiveness.
• Self-driven, organized, and capable of managing projects independently from conception to launch.
• Experience with tools like Meta Business Suite, Instagram Insights, Canva, and social media planning or analytics software is advantageous.

Preferred Behavioral Attributes

• A keen passion for fashion, culture, aesthetics, and social media.
• Ability to identify emerging ideas and trends proactively.
• Understanding that content must serve a purpose beyond aesthetics.
• Skill in transforming products into compelling stories.
• High attention to detail and consistency.
• Eagerness to experiment, test new ideas, and learn from outcomes.
• Proactive mindset with initiative-taking rather than waiting for directions.
• A desire to contribute to brand building, not merely social media management.

Why Join EN TOI?

By joining EN TOI, you will collaborate intimately with the brand’s founders, actively shaping its digital identity, community, and growth trajectory. This role offers creative ownership and a chance to be instrumental in the evolution of a vibrant fashion label during an exciting growth phase.

Application Instructions

To apply, submit your resume along with your portfolio highlighting:

• Brands or accounts you have managed previously.
• Samples of your top-performing content.
• Details of campaigns you contributed to.
• Performance metrics or outcomes, if available.

Send applications to the email: info@entoi.com. Use the subject line: "Social Media Manager – EN TOI."