Social Media Manager

About HANS Consulting

At HANS Consulting, headquartered in Jaipur, Rajasthan, we focus on transforming businesses through strategic human resource solutions. Our expertise includes end-to-end recruitment services, performance management, compliance solutions, and strategic HR advisory. We aim to empower organizations by optimizing their workforce and encouraging innovation through customized human capital strategies that align with their business objectives.

Responsibilities

• Design, implement, and refine Meta Ads campaigns on Facebook and Instagram platforms.
• Handle the entire paid advertising process, encompassing prospecting, retargeting, and remarketing activities.
• Track and analyze key performance indicators such as ROAS, CAC, CPA, CTR, CPM, CVR, and AOV to assess campaign effectiveness.
• Create methodologies to expand successful campaigns ensuring acquisition costs remain within target thresholds.
• Conduct detailed audience research with segmentation, A/B testing, and evaluation of creative elements.
• Interpret campaign data to deliver strategic recommendations aimed at improving conversion rates and revenue generation.
• Collaborate closely with creative teams for the development of engaging ad creatives, including copy and varied advertising formats.
• Oversee the management and optimization of the Shopify store, covering product listings, collections, and landing pages with an emphasis on conversion improvement.
• Use Shopify analytics and customer behavior insights to identify opportunities for boosting sales performance.
• Work jointly with internal teams regarding promotions, new product launches, and marketing campaigns to align efforts.
• Maintain awareness of the latest developments in Meta Ads, e-commerce platforms such as Shopify, and evolving performance marketing practices.
• Prepare and present regular reports on campaign performance and share insights with key stakeholders.

Requirements

• A minimum of five years of direct experience managing Meta Ads and performance marketing initiatives.
• In-depth proficiency with Facebook Ads Manager / Meta Ads Manager tools.
• Demonstrated success in advertising for e-commerce businesses and acquiring customers effectively.
• Strong familiarity with Shopify platform operations including store setup and optimization techniques.
• Technical understanding of Meta Pixel, Conversions API, event tracking, and attribution policies.
• Data-driven mindset with strong analytical capabilities for campaign management.
• Experience in scaling advertising campaigns and optimizing budgets for maximum ROI.
• Knowledgeable in marketing funnels, retargeting strategies, use of lookalike audiences, and conversion rate improvements.
• Ability to analyze performance metrics and apply insights to marketing tactics.
• Excellent verbal and written communication skills coupled with effective problem-solving abilities.

Eligibility

The position is open to any graduate interested in specializing in digital performance marketing roles.