Social Media Lead

Position Overview

VOYA, a leading B Corp-certified luxury skincare company based in Sligo, Ireland, seeks a seasoned and innovative Social Media Lead to spearhead its social media initiatives targeting both B2C consumers and B2B professional audiences. This pivotal role calls for a creative strategist passionate about producing compelling content and managing diverse social channels beyond basic scheduling tasks.

Key Responsibilities

• Manage VOYA's daily social media activities on Instagram, TikTok, Facebook, and LinkedIn, aligning closely with the Marketing team.
• Craft and implement dynamic social media campaigns tailored for both consumer and professional/trade audiences.
• Develop original concepts and oversee the production of premium, social-first content that engages various target groups.
• Lead the creation and upkeep of the social content calendar synchronized with broader marketing plans.
• Recognize emerging social trends and opportunities adaptable to VOYA’s brand image.
• Enlarge and interact with online communities, supporting influencer, partner, and creator collaborations.
• Coordinate real-time social coverage of VOYA events, campaign launches, and trade happenings.
• Analyze social media performance metrics to refine strategies and maximize impact.
• Assist in organizing and directing brand events and activations, emphasizing social media engagement and brand consistency.

Candidate Profile

• Demonstrable experience in leading social media for established brands, preferably handling both B2C and B2B segments.
• Portfolio showcasing hands-on involvement in content creation and campaign leadership.
• Proficiency with Instagram, TikTok, Facebook, and LinkedIn platforms.
• Keen understanding of differentiating content tone and strategies between luxury consumer markets and professional sectors.
• Strong creative vision with the capability to maintain a high-end brand aesthetic.
• Experience with influencer relations and partnership management.
• Confidence in content creation and social media analytics, including engagement and growth metrics.
• Event management experience related to brand activations is an advantage.
• Excellent organizational skills with the ability to thrive in fast-paced, collaborative environments.
• Passion for beauty, skincare, and wellness is desirable; previous beauty industry experience of two years is highly regarded but not mandatory.

Additional Information

• This role is primarily based at the Sligo headquarters with occasional fieldwork for events, shoots, and partner visits.
• Relocation assistance may be offered, including accommodation for up to three months.

Employee Benefits

• Starting with 20 annual leave days, increasing with service duration.
• Birthday leave day off.
• Annual wellness funding and comprehensive Employee Assistance Program (EAP).
• VOYA product allowance and discounts.
• Life insurance and income protection benefits subject to eligibility.
• Access to workplace pension and retirement schemes where applicable.
• Opportunities for professional development and training.
• Company social events and wellbeing initiatives throughout the year.
• Work environment within an award-winning, globally recognized, B Corp-certified Irish luxury skincare brand.

Application Details

Candidates should submit a CV along with a portfolio highlighting B2B and/or B2C social media campaigns and content they have developed or led.